SEOUL COMMERCIAL AREA

동대문역사문화공원역 발달상권

중구광희동· Area 370,638 m² · Area code 3120037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩892.8M▼ -2.7% YoY
Stores7▼ -22.2% YoY
Sales per store₩127.5M▲ +25.1% YoY

Reading this area Stores fell 22.2% from a year earlier while estimated sales held at -2.7%, so sales per store rose 25.1%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +2.1%
Stores▼ -36.4%
Sales per store▲ +60.5%
Market size
Estimated sales (quarter)
₩892.8M
vs 2024Q4
-2.7%
Estimated transactions
6,415
Per-store economics
Estimated sales per store
₩127.5M
vs a year ago
+25.1%
Per transaction
₩139K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩753M – ₩1,340M
20212022202320242025
₩874.3M₩892.8M
Stores7 – 11
20212022202320242025
117
Sales per store₩68.5M – ₩148.9M
20212022202320242025
₩79.5M₩127.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.7%, stores YoY -22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-22.2%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,340M₩892.8M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩148.9M₩127.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1425%
  • 14–1747%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s14%
  • 40s14%
  • 50s21%
  • 60+45%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon20%
  • Tue20%
  • Wed23%
  • Thu14%
  • Fri17%
  • Sat6%
  • Sun0%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩892.8M-2.7%7-22.2%₩127.5M+25.1%000%Possible recovery
2025Q3₩1,011.5M+14.1%7-22.2%₩144.5M+46.7%000%Mixed
2025Q2₩821M-24.7%7-22.2%₩117.3M-3.2%010%Shrinking
2025Q1₩1,188.8M-11.3%8-11.1%₩148.6M-0.2%010%Shrinking
2024Q4₩917.6M-23.4%90.0%₩102M-23.4%000%Mixed
2024Q3₩886.5M-0.1%90.0%₩98.5M-0.1%000%Mixed
2024Q2₩1,090.6M-1.7%90.0%₩121.2M-1.7%000%Mixed
2024Q1₩1,340M+3.8%90.0%₩148.9M+3.8%000%Growing
2023Q4₩1,197.5M+10.5%90.0%₩133.1M+10.5%000%Growing
2023Q3₩887.7M-24.2%90.0%₩98.6M-24.2%000%Mixed
2023Q2₩1,109.1M-4.3%90.0%₩123.2M-4.3%000%Mixed
2023Q1₩1,291.4M+20.0%9-10.0%₩143.5M+33.3%000%Mixed
2022Q4₩1,084M-1.8%9-18.2%₩120.4M+20.0%000%Possible recovery
2022Q3₩1,171.8M+50.8%9-18.2%₩130.2M+84.3%000%Mixed
2022Q2₩1,158.8M+53.9%9-18.2%₩128.8M+88.1%010%Mixed
2022Q1₩1,076.4M+23.1%10-9.1%₩107.6M+35.4%010%Mixed
2021Q4₩1,104.3M11₩100.4M000%
2021Q3₩777.2M11₩70.7M000%
2021Q2₩753M11₩68.5M000%
2021Q1₩874.3M11₩79.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.