SEOUL COMMERCIAL AREA

동대문역사문화공원역 발달상권

중구광희동· Area 370,638 m² · Area code 3120037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,691.7M▲ +7.4% YoY
Stores21±0.0% YoY
Sales per store₩80.6M▲ +7.4% YoY

Reading this area Estimated sales rose 7.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 7.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.9%
Stores▼ -16.0%
Sales per store▲ +23.6%
Market size
Estimated sales (quarter)
₩1,691.7M
vs 2024Q4
+7.4%
Estimated transactions
196,067
Per-store economics
Estimated sales per store
₩80.6M
vs a year ago
+7.4%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,287.7M – ₩2,190M
20212022202320242025
₩1,628.9M₩1,691.7M
Stores21 – 26
20212022202320242025
2521
Sales per store₩55.2M – ₩91.3M
20212022202320242025
₩65.2M₩80.6M
Openings0 – 2
20212022202320242025
20
Closings0 – 3
20212022202320242025
30
Franchise share19% – 40%
20212022202320242025
28%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
0.0%
Franchise share
19% (4/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,521.1M₩1,691.7M
Stores 2024 Q1 → 2025 Q4
2421
Sales per store 2024 Q1 → 2025 Q4
₩63.4M₩80.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1113%
  • 11–1419%
  • 14–1719%
  • 17–2135%
  • 21–2412%
Age
  • 10s2%
  • 20s23%
  • 30s26%
  • 40s20%
  • 50s17%
  • 60+10%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon11%
  • Tue12%
  • Wed16%
  • Thu13%
  • Fri16%
  • Sat17%
  • Sun14%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,691.7M+7.4%210.0%₩80.6M+7.4%0019%Growing
2025Q3₩1,482.9M+15.2%21-8.7%₩70.6M+26.1%0019%Mixed
2025Q2₩1,549.7M+5.8%21-8.7%₩73.8M+15.9%0019%Mixed
2025Q1₩1,426.3M-6.2%21-12.5%₩67.9M+7.2%0019%Shrinking
2024Q4₩1,574.5M-1.3%21-12.5%₩75M+12.8%0319%Possible recovery
2024Q3₩1,287.7M-10.2%23-11.5%₩56M+1.5%0022%Shrinking
2024Q2₩1,464.7M-11.1%23-11.5%₩63.7M+0.5%0222%Shrinking
2024Q1₩1,521.1M-7.1%24-4.0%₩63.4M-3.3%0125%Shrinking
2023Q4₩1,594.6M-9.9%240.0%₩66.4M-9.9%0229%Mixed
2023Q3₩1,434.5M-10.8%26+4.0%₩55.2M-14.2%0327%Possible crowding
2023Q2₩1,647.1M-3.6%26+4.0%₩63.3M-7.4%1038%Possible crowding
2023Q1₩1,638.2M+13.7%250.0%₩65.5M+13.7%2040%Growing
2022Q4₩1,770.2M-7.4%24-4.0%₩73.8M-3.5%1238%Shrinking
2022Q3₩1,608.5M-3.5%250.0%₩64.3M-3.5%1136%Mixed
2022Q2₩1,709.4M-21.9%25+4.2%₩68.4M-25.1%0036%Possible crowding
2022Q1₩1,441M-11.5%250.0%₩57.6M-11.5%0036%Mixed
2021Q4₩1,911.3M25₩76.5M1136%
2021Q3₩1,667.5M25₩66.7M1036%
2021Q2₩2,190M24₩91.3M2138%
2021Q1₩1,628.9M25₩65.2M2328%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.