SEOUL COMMERCIAL AREA

동대문역사문화공원역 발달상권

중구광희동· Area 370,638 m² · Area code 3120037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,115.6M▼ -7.1% YoY
Stores15▼ -6.3% YoY
Sales per store₩141M▼ -0.9% YoY

Reading this area Estimated sales fell 7.1% from a year earlier and stores fell 6.3%. Sales per store are about the same at -0.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +139.8%
Stores▲ +15.4%
Sales per store▲ +107.8%
Market size
Estimated sales (quarter)
₩2,115.6M
vs 2024Q4
-7.1%
Estimated transactions
29,781
Per-store economics
Estimated sales per store
₩141M
vs a year ago
-0.9%
Per transaction
₩71K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩882.2M – ₩2,277.8M
20212022202320242025
₩882.2M₩2,115.6M
Stores13 – 17
20212022202320242025
1315
Sales per store₩67.9M – ₩151.9M
20212022202320242025
₩67.9M₩141M
Openings0 – 4
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.1%, stores YoY -6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-6.3%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,098.5M₩2,115.6M
Stores 2024 Q1 → 2025 Q4
1715
Sales per store 2024 Q1 → 2025 Q4
₩123.4M₩141M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1425%
  • 14–1732%
  • 17–2135%
  • 21–240%
Age
  • 10s1%
  • 20s6%
  • 30s34%
  • 40s32%
  • 50s13%
  • 60+14%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon22%
  • Tue21%
  • Wed15%
  • Thu15%
  • Fri14%
  • Sat12%
  • Sun1%
Gender
  • Male25%
  • Female75%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,115.6M-7.1%15-6.3%₩141M-0.9%000%Shrinking
2025Q3₩2,277.8M+1.4%15-6.3%₩151.9M+8.2%000%Possible recovery
2025Q2₩2,186M+5.0%15-6.3%₩145.7M+12.0%000%Mixed
2025Q1₩2,181.2M+3.9%15-11.8%₩145.4M+17.8%010%Mixed
2024Q4₩2,276.4M+22.4%16-5.9%₩142.3M+30.1%110%Mixed
2024Q3₩2,245.8M+13.1%16-5.9%₩140.4M+20.2%000%Mixed
2024Q2₩2,082.3M+2.9%16-5.9%₩130.1M+9.3%010%Possible recovery
2024Q1₩2,098.5M+22.8%170.0%₩123.4M+22.8%000%Growing
2023Q4₩1,859.1M+26.5%170.0%₩109.4M+26.5%000%Growing
2023Q3₩1,985.1M+13.4%17+21.4%₩116.8M-6.6%000%Competition inflow
2023Q2₩2,024.1M+27.2%17+21.4%₩119.1M+4.8%000%Growing
2023Q1₩1,708.8M+16.1%17+21.4%₩100.5M-4.4%000%Competition inflow
2022Q4₩1,470.1M+0.5%17+21.4%₩86.5M-17.2%410%Possible crowding
2022Q3₩1,750.1M+35.1%14+7.7%₩125M+25.4%000%Growing
2022Q2₩1,590.9M+41.2%140.0%₩113.6M+41.2%000%Growing
2022Q1₩1,471.5M+66.8%14+7.7%₩105.1M+54.9%110%Growing
2021Q4₩1,462.3M14₩104.4M100%
2021Q3₩1,295.7M13₩99.7M010%
2021Q2₩1,126.4M14₩80.5M100%
2021Q1₩882.2M13₩67.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.