SEOUL COMMERCIAL AREA

동대문역사문화공원역 발달상권

중구광희동· Area 370,638 m² · Area code 3120037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

안경 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q3
Estimated sales▲ +91.9%
Stores▼ -100.0%
Sales per store
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩181.3M – ₩451.4M
20212022202320242025
₩231.5M
Stores0 – 2
20212022202320242025
20
Sales per store₩115.7M – ₩276.3M
20212022202320242025
₩115.7M
Openings0 – 0
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share300% – 600%
20212022202320242025
300%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (2/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (50%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩181.3M
Stores 2024 Q1 → 2025 Q4
00
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1419%
  • 14–1731%
  • 17–2146%
  • 21–243%
Age
  • 10s2%
  • 20s32%
  • 30s32%
  • 40s11%
  • 50s15%
  • 60+8%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon12%
  • Tue13%
  • Wed10%
  • Thu12%
  • Fri17%
  • Sat22%
  • Sun14%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4001
2025Q3₩444.2M+118.0%000
2025Q2₩451.4M+125.5%000
2025Q1₩392.4M+116.5%000
2024Q4₩400.6M+96.8%000
2024Q3₩203.8M-3.0%001
2024Q2₩200.2M+3.4%000
2024Q1₩181.3M-1.1%000
2023Q4₩203.5M-8.2%0-100.0%00
2023Q3₩210.1M+6.1%0-100.0%00
2023Q2₩193.6M-29.9%0-100.0%00
2023Q1₩183.2M-11.9%0-100.0%02
2022Q4₩221.6M-19.4%10.0%₩221.6M-19.4%00500%Mixed
2022Q3₩197.9M-30.0%1-50.0%₩197.9M+40.0%01500%Shrinking
2022Q2₩276.3M+0.2%1-50.0%₩276.3M+100.4%00600%Possible recovery
2022Q1₩207.9M-10.2%1-50.0%₩207.9M+79.6%00600%Shrinking
2021Q4₩275M1₩275M01600%
2021Q3₩282.7M2₩141.3M00300%
2021Q2₩275.7M2₩137.9M00300%
2021Q1₩231.5M2₩115.7M00300%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.