SEOUL COMMERCIAL AREA

동대문역사문화공원역 Developed area

Jung-gu (중구) 광희동· Area 370,638 m² · Area code 3120037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,119.1MYoY
Stores11▲ +10.0% YoY
Sales per store₩101.7MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2025 Q3 → 2025 Q4
Estimated sales▲ +336.9%
Stores▲ +10.0%
Sales per store▲ +297.2%
Market size
Estimated sales (quarter)
₩1,119.1M
vs 2024Q4
Estimated transactions
207,574
Per-store economics
Estimated sales per store
₩101.7M
vs a year ago
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩256.1M – ₩1,119.1M
20212022202320242025
₩1,119.1M
Stores8 – 11
20212022202320242025
911
Sales per store₩25.6M – ₩101.7M
20212022202320242025
₩101.7M
Openings0 – 2
20212022202320242025
02
Closings0 – 1
20212022202320242025
00
Franchise share0% – 9%
20212022202320242025
0%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+10.0%
Franchise share
9% (1/11)
Movement
Openings (rate)
2 (17%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩1,119.1M
Stores 2024 Q1 → 2025 Q4
1011
Sales per store 2024 Q1 → 2025 Q4
₩101.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0614%
  • 06–1127%
  • 11–1437%
  • 14–177%
  • 17–217%
  • 21–248%
Age
  • 10s5%
  • 20s17%
  • 30s40%
  • 40s22%
  • 50s13%
  • 60+3%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon17%
  • Tue19%
  • Wed18%
  • Thu14%
  • Fri17%
  • Sat8%
  • Sun6%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,119.1M11+10.0%₩101.7M209%
2025Q3₩256.1M100.0%₩25.6M000%
2025Q210-9.1%000%
2025Q1100.0%000%
2024Q410-9.1%000%
2024Q310-9.1%010%
2024Q2110.0%100%
2024Q110+11.1%010%
2023Q411+22.2%000%
2023Q311+22.2%000%
2023Q211+22.2%200%
2023Q190.0%000%
2022Q49+12.5%000%
2022Q39+12.5%000%
2022Q29+12.5%000%
2022Q190.0%100%
2021Q48000%
2021Q38000%
2021Q28010%
2021Q19000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.