SEOUL COMMERCIAL AREA

동대문역사문화공원역 발달상권

중구광희동· Area 370,638 m² · Area code 3120037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,048.7M▼ -0.7% YoY
Stores6▲ +20.0% YoY
Sales per store₩341.4M▼ -17.3% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-0.7%), so sales per store fell 17.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +37.0%
Stores▲ +50.0%
Sales per store▼ -8.6%
Market size
Estimated sales (quarter)
₩2,048.7M
vs 2024Q4
-0.7%
Estimated transactions
70,487
Per-store economics
Estimated sales per store
₩341.4M
vs a year ago
-17.3%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,495M – ₩2,076.3M
20212022202320242025
₩1,495M₩2,048.7M
Stores4 – 6
20212022202320242025
46
Sales per store₩341.4M – ₩513.3M
20212022202320242025
₩373.8M₩341.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share125% – 200%
20212022202320242025
125%133%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.7%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
133% (8/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,053.1M₩2,048.7M
Stores 2024 Q1 → 2025 Q4
46
Sales per store 2024 Q1 → 2025 Q4
₩513.3M₩341.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1429%
  • 14–1721%
  • 17–2137%
  • 21–246%
Age
  • 10s0%
  • 20s10%
  • 30s20%
  • 40s28%
  • 50s22%
  • 60+19%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue13%
  • Wed16%
  • Thu14%
  • Fri16%
  • Sat15%
  • Sun14%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,048.7M-0.7%6+20.0%₩341.4M-17.3%00133%Possible crowding
2025Q3₩2,051M+0.4%6+20.0%₩341.8M-16.3%10133%Possible crowding
2025Q2₩2,051.2M-0.1%50.0%₩410.2M-0.1%00160%Mixed
2025Q1₩2,031.8M-1.0%5+25.0%₩406.4M-20.8%00160%Possible crowding
2024Q4₩2,063.6M+0.5%5+25.0%₩412.7M-19.6%00160%Possible crowding
2024Q3₩2,042.3M-0.3%5+25.0%₩408.5M-20.2%00160%Possible crowding
2024Q2₩2,053M-1.1%50.0%₩410.6M-1.1%10160%Mixed
2024Q1₩2,053.1M+0.3%4-20.0%₩513.3M+25.4%10200%Possible recovery
2023Q4₩2,053.3M+1.4%4-20.0%₩513.3M+26.7%00175%Possible recovery
2023Q3₩2,047.8M+1.7%40.0%₩512M+1.7%01175%Mixed
2023Q2₩2,076.3M+12.7%5+25.0%₩415.3M-9.9%00140%Competition inflow
2023Q1₩2,046M+14.3%5+25.0%₩409.2M-8.5%00140%Competition inflow
2022Q4₩2,025.9M+3.3%5+25.0%₩405.2M-17.4%21140%Competition inflow
2022Q3₩2,014.6M+18.7%40.0%₩503.6M+18.7%10175%Growing
2022Q2₩1,842.8M+6.4%40.0%₩460.7M+6.4%10150%Growing
2022Q1₩1,789.5M+19.7%40.0%₩447.4M+19.7%00125%Growing
2021Q4₩1,961.7M4₩490.4M00125%
2021Q3₩1,697.3M4₩424.3M00125%
2021Q2₩1,731.2M4₩432.8M00125%
2021Q1₩1,495M4₩373.8M00125%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.