SEOUL COMMERCIAL AREA

동대문역사문화공원역 Developed area

Jung-gu (중구) 광희동· Area 370,638 m² · Area code 3120037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩279.7M▲ +41.5% YoY
Stores7±0.0% YoY
Sales per store₩40M▲ +41.5% YoY

Reading this area Estimated sales rose 41.5% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 41.5%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +96.1%
Stores▲ +133.3%
Sales per store▼ -16.0%
Market size
Estimated sales (quarter)
₩279.7M
vs 2024Q4
+41.5%
Estimated transactions
5,593
Per-store economics
Estimated sales per store
₩40M
vs a year ago
+41.5%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩121.3M – ₩555M
20212022202320242025
₩142.7M₩279.7M
Stores3 – 7
20212022202320242025
37
Sales per store₩22.1M – ₩138.7M
20212022202320242025
₩47.6M₩40M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +41.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩270.7M₩279.7M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩45.1M₩40M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1131%
  • 11–1423%
  • 14–1722%
  • 17–2123%
  • 21–240%
Age
  • 10s2%
  • 20s29%
  • 30s37%
  • 40s11%
  • 50s13%
  • 60+8%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon19%
  • Tue21%
  • Wed25%
  • Thu17%
  • Fri11%
  • Sat2%
  • Sun4%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩279.7M+41.5%70.0%₩40M+41.5%000%Sales↑ · Stores→ · Per store↑
2025Q3₩154.7M-13.5%70.0%₩22.1M-13.5%000%Sales↓ · Stores→ · Per store↓
2025Q2₩361.2M+22.7%7+16.7%₩51.6M+5.1%000%Sales↑ · Stores↑ · Per store↑
2025Q1₩214.4M-20.8%7+16.7%₩30.6M-32.1%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩197.7M-34.8%7+16.7%₩28.2M-44.2%000%Sales↓ · Stores↑ · Per store↓
2024Q3₩178.8M+10.0%7+16.7%₩25.5M-5.7%100%Sales↑ · Stores↑ · Per store↓
2024Q2₩294.5M+27.9%60.0%₩49.1M+27.9%000%Sales↑ · Stores→ · Per store↑
2024Q1₩270.7M+39.1%60.0%₩45.1M+39.1%000%Sales↑ · Stores→ · Per store↑
2023Q4₩303.4M+50.9%60.0%₩50.6M+50.9%000%Sales↑ · Stores→ · Per store↑
2023Q3₩162.6M-13.0%6+20.0%₩27.1M-27.5%000%Sales↓ · Stores↑ · Per store↓
2023Q2₩230.2M-26.5%6+20.0%₩38.4M-38.8%000%Sales↓ · Stores↑ · Per store↓
2023Q1₩194.6M+10.8%6+20.0%₩32.4M-7.7%000%Sales↑ · Stores↑ · Per store↓
2022Q4₩201.1M-63.8%6+50.0%₩33.5M-75.8%100%Sales↓ · Stores↑ · Per store↓
2022Q3₩186.9M+54.1%5+66.7%₩37.4M-7.5%000%Sales↑ · Stores↑ · Per store↓
2022Q2₩313.4M-7.1%5+66.7%₩62.7M-44.3%000%Sales↓ · Stores↑ · Per store↓
2022Q1₩175.6M+23.0%5+66.7%₩35.1M-26.2%100%Sales↑ · Stores↑ · Per store↓
2021Q4₩555M4₩138.7M100%
2021Q3₩121.3M3₩40.4M000%
2021Q2₩337.5M3₩112.5M000%
2021Q1₩142.7M3₩47.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.