SEOUL COMMERCIAL AREA

동대문역사문화공원역 발달상권

중구광희동· Area 370,638 m² · Area code 3120037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,366.6M▼ -20.0% YoY
Stores14±0.0% YoY
Sales per store₩169M▼ -20.0% YoY

Reading this area Against a year earlier, estimated sales -20.0%, stores 0.0% and sales per store -20.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -12.2%
Stores▲ +7.7%
Sales per store▼ -18.5%
Market size
Estimated sales (quarter)
₩2,366.6M
vs 2024Q4
-20.0%
Estimated transactions
27,769
Per-store economics
Estimated sales per store
₩169M
vs a year ago
-20.0%
Per transaction
₩85K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,523.3M – ₩2,958M
20212022202320242025
₩2,696.8M₩2,366.6M
Stores12 – 14
20212022202320242025
1314
Sales per store₩108.8M – ₩246.5M
20212022202320242025
₩207.4M₩169M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
0.0%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,900.8M₩2,366.6M
Stores 2024 Q1 → 2025 Q4
1314
Sales per store 2024 Q1 → 2025 Q4
₩146.2M₩169M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1453%
  • 14–1725%
  • 17–2112%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s24%
  • 40s14%
  • 50s30%
  • 60+31%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon4%
  • Tue1%
  • Wed18%
  • Thu31%
  • Fri25%
  • Sat19%
  • Sun1%
Gender
  • Male74%
  • Female26%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,366.6M-20.0%140.0%₩169M-20.0%000%Mixed
2025Q3₩2,615.8M-3.7%140.0%₩186.8M-3.7%000%Mixed
2025Q2₩2,563M-13.4%14+7.7%₩183.1M-19.5%000%Possible crowding
2025Q1₩1,523.3M-19.9%14+7.7%₩108.8M-25.6%000%Possible crowding
2024Q4₩2,958M+34.7%14+7.7%₩211.3M+25.1%000%Growing
2024Q3₩2,717.3M+6.3%14+7.7%₩194.1M-1.3%100%Mixed
2024Q2₩2,958M+4.4%130.0%₩227.5M+4.4%000%Growing
2024Q1₩1,900.8M-35.7%130.0%₩146.2M-35.7%000%Mixed
2023Q4₩2,195.5M-21.2%130.0%₩168.9M-21.2%000%Mixed
2023Q3₩2,555.6M-13.6%13+8.3%₩196.6M-20.2%000%Possible crowding
2023Q2₩2,834.6M+22.6%13+8.3%₩218M+13.2%000%Growing
2023Q1₩2,958M+0.1%13+8.3%₩227.5M-7.6%000%Possible crowding
2022Q4₩2,787M+23.3%13+8.3%₩214.4M+13.8%100%Growing
2022Q3₩2,958M+39.2%12-7.7%₩246.5M+50.8%000%Mixed
2022Q2₩2,312.2M-13.1%12-7.7%₩192.7M-5.9%000%Shrinking
2022Q1₩2,954.1M+9.5%12-7.7%₩246.2M+18.7%000%Mixed
2021Q4₩2,261M12₩188.4M010%
2021Q3₩2,125.4M13₩163.5M000%
2021Q2₩2,661.9M13₩204.8M000%
2021Q1₩2,696.8M13₩207.4M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.