SEOUL COMMERCIAL AREA

동대문역사문화공원역 발달상권

중구광희동· Area 370,638 m² · Area code 3120037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩819.5M▼ -5.5% YoY
Stores7±0.0% YoY
Sales per store₩117.1M▼ -5.5% YoY

Reading this area Against a year earlier, estimated sales -5.5%, stores 0.0% and sales per store -5.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +37.7%
Stores▲ +75.0%
Sales per store▼ -21.3%
Market size
Estimated sales (quarter)
₩819.5M
vs 2024Q4
-5.5%
Estimated transactions
65,174
Per-store economics
Estimated sales per store
₩117.1M
vs a year ago
-5.5%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩419.4M – ₩867.1M
20212022202320242025
₩595.1M₩819.5M
Stores4 – 9
20212022202320242025
47
Sales per store₩92.9M – ₩185.4M
20212022202320242025
₩148.8M₩117.1M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share25% – 100%
20212022202320242025
100%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
29% (2/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩717.9M₩819.5M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩119.7M₩117.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1430%
  • 14–1723%
  • 17–2125%
  • 21–243%
Age
  • 10s1%
  • 20s15%
  • 30s28%
  • 40s23%
  • 50s19%
  • 60+14%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue13%
  • Wed19%
  • Thu15%
  • Fri15%
  • Sat13%
  • Sun11%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩819.5M-5.5%70.0%₩117.1M-5.5%0029%Mixed
2025Q3₩858.9M+1.1%8+14.3%₩107.4M-11.5%0225%Possible crowding
2025Q2₩835.7M-1.1%9+50.0%₩92.9M-34.1%2133%Possible crowding
2025Q1₩742.9M+3.5%8+33.3%₩92.9M-22.4%1038%Competition inflow
2024Q4₩867.1M+25.5%7+40.0%₩123.9M-10.4%0043%Competition inflow
2024Q3₩849.3M+25.9%7+40.0%₩121.3M-10.1%1043%Competition inflow
2024Q2₩845.2M+26.1%6+20.0%₩140.9M+5.1%0050%Growing
2024Q1₩717.9M+9.7%6+20.0%₩119.7M-8.6%2150%Competition inflow
2023Q4₩690.9M-6.8%5+25.0%₩138.2M-25.5%1260%Possible crowding
2023Q3₩674.6M+60.8%5+25.0%₩134.9M+28.7%0080%Growing
2023Q2₩670.1M+16.9%5+25.0%₩134M-6.5%0080%Competition inflow
2023Q1₩654.5M+17.9%5+25.0%₩130.9M-5.7%1080%Competition inflow
2022Q4₩741.6M+23.1%40.0%₩185.4M+23.1%00100%Growing
2022Q3₩419.4M-20.6%40.0%₩104.9M-20.6%00100%Mixed
2022Q2₩573.4M-2.2%4-20.0%₩143.3M+22.2%00100%Possible recovery
2022Q1₩555.1M-6.7%40.0%₩138.8M-6.7%00100%Mixed
2021Q4₩602.6M4₩150.6M00100%
2021Q3₩528.5M4₩132.1M01100%
2021Q2₩586.3M5₩117.3M1080%
2021Q1₩595.1M4₩148.8M10100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.