SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) 발달상권

서대문구신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩21,211.7M▼ -6.5% YoY
Stores296±0.0% YoY
Sales per store₩71.7M▼ -6.5% YoY

Reading this area Against a year earlier, estimated sales -6.5%, stores 0.0% and sales per store -6.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +65.8%
Stores▼ -1.7%
Sales per store▲ +68.6%
Market size
Estimated sales (quarter)
₩21,211.7M
vs 2024Q4
-6.5%
Estimated transactions
604,848
Per-store economics
Estimated sales per store
₩71.7M
vs a year ago
-6.5%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12,316.3M – ₩22,677M
20212022202320242025
₩12,792.2M₩21,211.7M
Stores277 – 303
20212022202320242025
301296
Sales per store₩41.3M – ₩81M
20212022202320242025
₩42.5M₩71.7M
Openings5 – 22
20212022202320242025
710
Closings5 – 19
20212022202320242025
1216
Franchise share16% – 19%
20212022202320242025
17%16%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
296
vs a year ago
0.0%
Franchise share
16% (46/296)
Movement
Openings (rate)
10 (3%)
Closings (rate)
16 (5%)
Net store change
−6
Estimated sales 2024 Q1 → 2025 Q4
₩21,342.9M₩21,211.7M
Stores 2024 Q1 → 2025 Q4
281296
Sales per store 2024 Q1 → 2025 Q4
₩76M₩71.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–112%
  • 11–1420%
  • 14–1711%
  • 17–2144%
  • 21–2418%
Age
  • 10s2%
  • 20s33%
  • 30s21%
  • 40s13%
  • 50s17%
  • 60+14%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon12%
  • Tue13%
  • Wed14%
  • Thu14%
  • Fri15%
  • Sat18%
  • Sun14%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩21,211.7M-6.5%2960.0%₩71.7M-6.5%101616%Mixed
2025Q3₩19,453.7M-3.1%299+2.0%₩65.1M-5.1%131716%Mixed
2025Q2₩21,005.6M-6.0%303+6.3%₩69.3M-11.6%11816%Possible crowding
2025Q1₩20,004.6M-6.3%298+6.0%₩67.1M-11.6%5517%Possible crowding
2024Q4₩22,677M+0.8%296+6.5%₩76.6M-5.4%101018%Possible crowding
2024Q3₩20,080.4M-3.0%293+5.8%₩68.5M-8.3%22819%Possible crowding
2024Q2₩22,340.3M+1.7%285+0.4%₩78.4M+1.3%151318%Mixed
2024Q1₩21,342.9M+4.0%281-2.1%₩76M+6.2%131019%Growing
2023Q4₩22,504.6M+0.8%278-3.5%₩81M+4.4%131319%Possible recovery
2023Q3₩20,692.6M+3.5%277-3.8%₩74.7M+7.6%131919%Mixed
2023Q2₩21,966.3M+14.4%284-3.4%₩77.3M+18.5%91218%Mixed
2023Q1₩20,528.2M+50.7%287-0.7%₩71.5M+51.8%111018%Growing
2022Q4₩22,328.1M+31.3%288-1.0%₩77.5M+32.6%10917%Growing
2022Q3₩19,988.6M+62.3%288-3.4%₩69.4M+67.9%81817%Mixed
2022Q2₩19,192.9M+25.1%294-2.0%₩65.3M+27.7%13818%Growing
2022Q1₩13,620.8M+6.5%289-4.0%₩47.1M+10.9%6818%Mixed
2021Q4₩17,008.3M291₩58.4M131918%
2021Q3₩12,316.3M298₩41.3M101017%
2021Q2₩15,340.4M300₩51.1M101117%
2021Q1₩12,792.2M301₩42.5M71217%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.