SEOUL COMMERCIAL AREA

내방역 발달상권

서초구방배4동· Area 212,543 m² · Area code 3120164 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩8,894.3M▲ +16.1% YoY
Stores62▲ +12.7% YoY
Sales per store₩143.5M▲ +3.0% YoY

Reading this area Against a year earlier, estimated sales +16.1%, stores +12.7% and sales per store +3.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +76.5%
Stores▼ -6.1%
Sales per store▲ +87.9%
Market size
Estimated sales (quarter)
₩8,894.3M
vs 2024Q4
+16.1%
Estimated transactions
221,744
Per-store economics
Estimated sales per store
₩143.5M
vs a year ago
+3.0%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,039.9M – ₩8,894.3M
20212022202320242025
₩5,039.9M₩8,894.3M
Stores55 – 68
20212022202320242025
6662
Sales per store₩76.4M – ₩148.6M
20212022202320242025
₩76.4M₩143.5M
Openings0 – 5
20212022202320242025
24
Closings0 – 7
20212022202320242025
35
Franchise share4% – 8%
20212022202320242025
8%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.1%, stores YoY +12.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
62
vs a year ago
+12.7%
Franchise share
5% (3/62)
Movement
Openings (rate)
4 (6%)
Closings (rate)
5 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩6,200.1M₩8,894.3M
Stores 2024 Q1 → 2025 Q4
5562
Sales per store 2024 Q1 → 2025 Q4
₩112.7M₩143.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–112%
  • 11–1436%
  • 14–1710%
  • 17–2140%
  • 21–2410%
Age
  • 10s0%
  • 20s6%
  • 30s17%
  • 40s21%
  • 50s25%
  • 60+31%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon14%
  • Tue15%
  • Wed16%
  • Thu14%
  • Fri15%
  • Sat15%
  • Sun10%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8,894.3M+16.1%62+12.7%₩143.5M+3.0%455%Mixed
2025Q3₩8,801.9M+16.9%62+12.7%₩142M+3.7%536%Growing
2025Q2₩8,554.5M+4.7%60+9.1%₩142.6M-4.1%217%Competition inflow
2025Q1₩7,278.8M+17.4%60+9.1%₩121.3M+7.6%505%Growing
2024Q4₩7,661.6M+19.2%55-1.8%₩139.3M+21.3%115%Growing
2024Q3₩7,529.7M+11.9%55-1.8%₩136.9M+13.9%005%Growing
2024Q2₩8,172.9M+14.7%55-5.2%₩148.6M+20.9%105%Mixed
2024Q1₩6,200.1M-5.3%55-5.2%₩112.7M-0.1%014%Shrinking
2023Q4₩6,428.9M-9.2%56-9.7%₩114.8M+0.5%004%Shrinking
2023Q3₩6,729M-1.9%56-9.7%₩120.2M+8.6%034%Possible recovery
2023Q2₩7,127.7M+5.7%58-9.4%₩122.9M+16.6%115%Mixed
2023Q1₩6,545.1M+26.0%58-14.7%₩112.8M+47.7%175%Mixed
2022Q4₩7,083M+9.2%62-8.8%₩114.2M+19.8%338%Mixed
2022Q3₩6,860.7M+29.6%62-8.8%₩110.7M+42.2%138%Mixed
2022Q2₩6,743.3M+5.9%64-5.9%₩105.4M+12.5%158%Mixed
2022Q1₩5,195M+3.1%68+3.0%₩76.4M+0.0%117%Mixed
2021Q4₩6,484.7M68₩95.4M007%
2021Q3₩5,292.9M68₩77.8M117%
2021Q2₩6,370.5M68₩93.7M207%
2021Q1₩5,039.9M66₩76.4M238%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.