SEOUL COMMERCIAL AREA

내방역 Developed area

Seocho-gu (서초구) 방배4동· Area 212,543 m² · Area code 3120164 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩226M▲ +14.7% YoY
Stores9▼ -10.0% YoY
Sales per store₩25.1M▲ +27.5% YoY

Reading this area Against a year earlier, estimated sales +14.7%, stores -10.0% and sales per store +27.5% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -39.2%
Stores▼ -18.2%
Sales per store▼ -25.7%
Market size
Estimated sales (quarter)
₩226M
vs 2024Q4
+14.7%
Estimated transactions
6,421
Per-store economics
Estimated sales per store
₩25.1M
vs a year ago
+27.5%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩147.3M – ₩371.7M
20212022202320242025
₩371.7M₩226M
Stores9 – 11
20212022202320242025
119
Sales per store₩14.7M – ₩33.8M
20212022202320242025
₩33.8M₩25.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 11%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +14.7%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩201.7M₩226M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩22.4M₩25.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1439%
  • 14–177%
  • 17–2126%
  • 21–2428%
Age
  • 10s0%
  • 20s10%
  • 30s21%
  • 40s21%
  • 50s27%
  • 60+21%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon19%
  • Tue13%
  • Wed23%
  • Thu13%
  • Fri20%
  • Sat8%
  • Sun3%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩226M+14.7%9-10.0%₩25.1M+27.5%000%Sales↑ · Stores↓ · Per store↑
2025Q3₩220.6M-27.9%9-10.0%₩24.5M-19.9%010%Sales↓ · Stores↓ · Per store↓
2025Q2₩147.3M-45.0%10+11.1%₩14.7M-50.5%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩178.4M-11.5%10+11.1%₩17.8M-20.4%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩197M+10.0%10-9.1%₩19.7M+21.0%010%Sales↑ · Stores↓ · Per store↑
2024Q3₩306M+64.6%100.0%₩30.6M+64.6%1010%Sales↑ · Stores→ · Per store↑
2024Q2₩267.9M+31.6%9-10.0%₩29.8M+46.3%0011%Sales↑ · Stores↓ · Per store↑
2024Q1₩201.7M-21.6%9-10.0%₩22.4M-12.9%0211%Sales↓ · Stores↓ · Per store↓
2023Q4₩179.1M-29.3%11+22.2%₩16.3M-42.2%209%Sales↓ · Stores↑ · Per store↓
2023Q3₩185.8M-13.1%10+11.1%₩18.6M-21.8%000%Sales↓ · Stores↑ · Per store↓
2023Q2₩203.5M-18.1%10+11.1%₩20.3M-26.3%000%Sales↓ · Stores↑ · Per store↓
2023Q1₩257.4M+26.5%10+11.1%₩25.7M+13.9%100%Sales↑ · Stores↑ · Per store↑
2022Q4₩253.4M-12.7%90.0%₩28.2M-12.7%000%Sales↓ · Stores→ · Per store↓
2022Q3₩213.8M+19.1%90.0%₩23.8M+19.1%000%Sales↑ · Stores→ · Per store↑
2022Q2₩248.3M-17.7%90.0%₩27.6M-17.7%000%Sales↓ · Stores→ · Per store↓
2022Q1₩203.4M-45.3%9-18.2%₩22.6M-33.1%000%Sales↓ · Stores↓ · Per store↓
2021Q4₩290.2M9₩32.2M000%
2021Q3₩179.6M9₩20M000%
2021Q2₩301.7M9₩33.5M020%
2021Q1₩371.7M11₩33.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.