SEOUL COMMERCIAL AREA

내방역 발달상권

서초구방배4동· Area 212,543 m² · Area code 3120164 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,049.1MYoY
Stores11▲ +22.2% YoY
Sales per store₩95.4MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +21355.8%
Stores▲ +10.0%
Sales per store▲ +19405.3%
Market size
Estimated sales (quarter)
₩1,049.1M
vs 2024Q4
Estimated transactions
79,144
Per-store economics
Estimated sales per store
₩95.4M
vs a year ago
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.1M – ₩4,209.9M
20212022202320242025
₩4.9M₩1,049.1M
Stores9 – 11
20212022202320242025
1011
Sales per store₩208K – ₩382.7M
20212022202320242025
₩489K₩95.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+22.2%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,049.1M
Stores 2024 Q1 → 2025 Q4
911
Sales per store 2024 Q1 → 2025 Q4
₩95.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1455%
  • 14–1732%
  • 17–213%
  • 21–240%
Age
  • 10s1%
  • 20s4%
  • 30s14%
  • 40s26%
  • 50s43%
  • 60+13%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon35%
  • Tue18%
  • Wed13%
  • Thu10%
  • Fri9%
  • Sat14%
  • Sun0%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,049.1M11+22.2%₩95.4M000%
2025Q3₩889.1M11+22.2%₩80.8M000%
2025Q2₩427.8M11+22.2%₩38.9M100%
2025Q110+11.1%000%
2024Q490.0%000%
2024Q39-18.2%000%
2024Q29-18.2%000%
2024Q19-10.0%000%
2023Q4₩3,007.1M+47564.4%9-10.0%₩334.1M+52860.5%020%Mixed
2023Q311+10.0%000%
2023Q2₩4,209.9M+28969.8%11+10.0%₩382.7M+26327.1%100%Growing
2023Q1100.0%000%
2022Q4₩6.3M-39.3%100.0%₩631K-39.3%000%Mixed
2022Q3₩908.4M+14423.1%100.0%₩90.8M+14423.1%000%Growing
2022Q2₩14.5M+596.0%100.0%₩1.4M+596.0%000%Growing
2022Q1₩1,515.3M+30890.0%100.0%₩151.5M+30890.0%000%Growing
2021Q4₩10.4M10₩1M000%
2021Q3₩6.3M10₩625K000%
2021Q2₩2.1M10₩208K000%
2021Q1₩4.9M10₩489K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.