SEOUL COMMERCIAL AREA

내방역 Developed area

Seocho-gu (서초구) 방배4동· Area 212,543 m² · Area code 3120164 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩59.5M▼ -41.6% YoY
Stores5▼ -16.7% YoY
Sales per store₩11.9M▼ -29.9% YoY

Reading this area Estimated sales fell 41.6% from a year earlier and stores fell 16.7%. Sales per store are down 29.9%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.3%
Stores▲ +25.0%
Sales per store▼ -24.2%
Market size
Estimated sales (quarter)
₩59.5M
vs 2024Q4
-41.6%
Estimated transactions
535
Per-store economics
Estimated sales per store
₩11.9M
vs a year ago
-29.9%
Per transaction
₩111K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩17.4M – ₩116.2M
20212022202320242025
₩62.8M₩59.5M
Stores4 – 7
20212022202320242025
45
Sales per store₩4.3M – ₩29M
20212022202320242025
₩15.7M₩11.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -41.6%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩113.4M₩59.5M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩18.9M₩11.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0627%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2117%
  • 21–2456%
Age
  • 10s0%
  • 20s8%
  • 30s18%
  • 40s19%
  • 50s29%
  • 60+26%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon30%
  • Tue7%
  • Wed12%
  • Thu7%
  • Fri27%
  • Sat16%
  • Sun1%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩59.5M-41.6%5-16.7%₩11.9M-29.9%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩65.7M-22.5%5-28.6%₩13.1M+8.4%000%Sales↓ · Stores↓ · Per store↑
2025Q2₩73.1M+22.7%5-16.7%₩14.6M+47.3%010%Sales↑ · Stores↓ · Per store↑
2025Q1₩70.2M-38.1%60.0%₩11.7M-38.1%000%Sales↓ · Stores→ · Per store↓
2024Q4₩101.8M+54.7%6+20.0%₩17M+28.9%010%Sales↑ · Stores↑ · Per store↑
2024Q3₩84.9M+26.3%7+40.0%₩12.1M-9.8%210%Sales↑ · Stores↑ · Per store↓
2024Q2₩59.5M-35.2%6+20.0%₩9.9M-46.0%000%Sales↓ · Stores↑ · Per store↓
2024Q1₩113.4M+9.7%6+20.0%₩18.9M-8.6%100%Sales↑ · Stores↑ · Per store↓
2023Q4₩65.8M-31.4%50.0%₩13.2M-31.4%000%Sales↓ · Stores→ · Per store↓
2023Q3₩67.2M-30.3%50.0%₩13.4M-30.3%000%Sales↓ · Stores→ · Per store↓
2023Q2₩91.9M-20.9%5+25.0%₩18.4M-36.7%000%Sales↓ · Stores↑ · Per store↓
2023Q1₩103.4M+227.4%50.0%₩20.7M+227.4%000%Sales↑ · Stores→ · Per store↑
2022Q4₩96M+17.1%5+25.0%₩19.2M-6.3%000%Sales↑ · Stores↑ · Per store↓
2022Q3₩96.4M+454.9%5+25.0%₩19.3M+343.9%100%Sales↑ · Stores↑ · Per store↑
2022Q2₩116.2M+112.1%40.0%₩29M+112.1%010%Sales↑ · Stores→ · Per store↑
2022Q1₩31.6M-49.7%5+25.0%₩6.3M-59.7%100%Sales↓ · Stores↑ · Per store↓
2021Q4₩82M4₩20.5M000%
2021Q3₩17.4M4₩4.3M000%
2021Q2₩54.8M4₩13.7M000%
2021Q1₩62.8M4₩15.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.