SEOUL COMMERCIAL AREA

내방역 발달상권

서초구방배4동· Area 212,543 m² · Area code 3120164 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,757.6M▲ +3.6% YoY
Stores10±0.0% YoY
Sales per store₩275.8M▲ +3.6% YoY

Reading this area Estimated sales rose 3.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 3.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -0.2%
Stores±0.0%
Sales per store▼ -0.2%
Market size
Estimated sales (quarter)
₩2,757.6M
vs 2024Q4
+3.6%
Estimated transactions
52,126
Per-store economics
Estimated sales per store
₩275.8M
vs a year ago
+3.6%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,421.1M – ₩3,384M
20212022202320242025
₩2,763.5M₩2,757.6M
Stores8 – 10
20212022202320242025
1010
Sales per store₩266.2M – ₩358.2M
20212022202320242025
₩276.4M₩275.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,421.1M₩2,757.6M
Stores 2024 Q1 → 2025 Q4
910
Sales per store 2024 Q1 → 2025 Q4
₩269M₩275.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1433%
  • 14–1730%
  • 17–2115%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s11%
  • 40s28%
  • 50s26%
  • 60+31%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon19%
  • Tue15%
  • Wed14%
  • Thu16%
  • Fri19%
  • Sat16%
  • Sun2%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,757.6M+3.6%100.0%₩275.8M+3.6%000%Growing
2025Q3₩2,982M+13.1%10+11.1%₩298.2M+1.8%000%Mixed
2025Q2₩3,023.1M+14.0%10+11.1%₩302.3M+2.6%000%Mixed
2025Q1₩2,689.3M+11.1%10+11.1%₩268.9M-0.0%000%Mixed
2024Q4₩2,662.3M-5.9%10+11.1%₩266.2M-15.3%100%Possible crowding
2024Q3₩2,637.2M-7.9%90.0%₩293M-7.9%000%Mixed
2024Q2₩2,652.6M-13.2%90.0%₩294.7M-13.2%000%Mixed
2024Q1₩2,421.1M-15.5%9+12.5%₩269M-24.9%000%Possible crowding
2023Q4₩2,829.3M-11.4%9-10.0%₩314.4M-1.6%000%Shrinking
2023Q3₩2,864.6M-15.3%9-10.0%₩318.3M-5.9%000%Shrinking
2023Q2₩3,055.7M-3.8%9-10.0%₩339.5M+6.9%100%Shrinking
2023Q1₩2,866M-7.1%8-20.0%₩358.2M+16.1%020%Shrinking
2022Q4₩3,193.9M-4.5%100.0%₩319.4M-4.5%000%Mixed
2022Q3₩3,384M+6.1%100.0%₩338.4M+6.1%000%Growing
2022Q2₩3,174.9M+0.4%100.0%₩317.5M+0.4%000%Mixed
2022Q1₩3,084.8M+11.6%100.0%₩308.5M+11.6%000%Growing
2021Q4₩3,345.9M10₩334.6M000%
2021Q3₩3,189.9M10₩319M000%
2021Q2₩3,161.4M10₩316.1M000%
2021Q1₩2,763.5M10₩276.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.