SEOUL COMMERCIAL AREA

내방역 발달상권

서초구방배4동· Area 212,543 m² · Area code 3120164 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩592.7M▲ +5.5% YoY
Stores19▼ -5.0% YoY
Sales per store₩31.2M▲ +11.0% YoY

Reading this area Against a year earlier, estimated sales +5.5%, stores -5.0% and sales per store +11.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -29.9%
Stores▲ +18.8%
Sales per store▼ -40.9%
Market size
Estimated sales (quarter)
₩592.7M
vs 2024Q4
+5.5%
Estimated transactions
861
Per-store economics
Estimated sales per store
₩31.2M
vs a year ago
+11.0%
Per transaction
₩688K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩561.9M – ₩1,320.9M
20212022202320242025
₩845M₩592.7M
Stores16 – 20
20212022202320242025
1619
Sales per store₩28.1M – ₩69.5M
20212022202320242025
₩52.8M₩31.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share10% – 19%
20212022202320242025
19%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.5%, stores YoY -5.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-5.0%
Franchise share
11% (2/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,036.1M₩592.7M
Stores 2024 Q1 → 2025 Q4
2019
Sales per store 2024 Q1 → 2025 Q4
₩51.8M₩31.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1430%
  • 14–1712%
  • 17–2148%
  • 21–244%
Age
  • 10s0%
  • 20s7%
  • 30s26%
  • 40s17%
  • 50s36%
  • 60+13%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon20%
  • Tue19%
  • Wed20%
  • Thu17%
  • Fri17%
  • Sat6%
  • Sun0%
Gender
  • Male21%
  • Female79%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩592.7M+5.5%19-5.0%₩31.2M+11.0%0111%Mixed
2025Q3₩594.8M-9.9%20+5.3%₩29.7M-14.4%1010%Possible crowding
2025Q2₩897.1M+31.6%190.0%₩47.2M+31.6%1111%Growing
2025Q1₩744.8M-28.1%19-5.0%₩39.2M-24.3%0111%Shrinking
2024Q4₩561.9M-8.9%200.0%₩28.1M-8.9%1010%Mixed
2024Q3₩660.1M-20.1%190.0%₩34.7M-20.1%0011%Mixed
2024Q2₩681.5M-33.4%19-5.0%₩35.9M-29.9%0111%Shrinking
2024Q1₩1,036.1M+7.4%20+5.3%₩51.8M+2.0%0010%Mixed
2023Q4₩616.5M-23.3%20+5.3%₩30.8M-27.2%1010%Possible crowding
2023Q3₩826.3M-18.1%190.0%₩43.5M-18.1%0211%Mixed
2023Q2₩1,024M-21.7%200.0%₩51.2M-21.7%1015%Mixed
2023Q1₩965.1M-26.9%190.0%₩50.8M-26.9%1116%Mixed
2022Q4₩804.3M-24.0%19+5.6%₩42.3M-28.0%1116%Possible crowding
2022Q3₩1,008.7M-2.9%19+5.6%₩53.1M-8.0%0116%Possible crowding
2022Q2₩1,307.2M+16.2%20+17.6%₩65.4M-1.3%1015%Mixed
2022Q1₩1,320.9M+56.3%19+18.8%₩69.5M+31.6%1016%Growing
2021Q4₩1,058.1M18₩58.8M0017%
2021Q3₩1,038.6M18₩57.7M2117%
2021Q2₩1,125.2M17₩66.2M1018%
2021Q1₩845M16₩52.8M0019%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.