SEOUL COMMERCIAL AREA

내방역 발달상권

서초구방배4동· Area 212,543 m² · Area code 3120164 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,293.7M▼ -0.2% YoY
Stores8▼ -11.1% YoY
Sales per store₩161.7M▲ +12.3% YoY

Reading this area Stores fell 11.1% from a year earlier while estimated sales held at -0.2%, so sales per store rose 12.3%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +124.2%
Stores▼ -11.1%
Sales per store▲ +152.3%
Market size
Estimated sales (quarter)
₩1,293.7M
vs 2024Q4
-0.2%
Estimated transactions
20,078
Per-store economics
Estimated sales per store
₩161.7M
vs a year ago
+12.3%
Per transaction
₩64K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩576.9M – ₩1,603.2M
20212022202320242025
₩576.9M₩1,293.7M
Stores8 – 9
20212022202320242025
98
Sales per store₩64.1M – ₩200.4M
20212022202320242025
₩64.1M₩161.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share25% – 38%
20212022202320242025
33%38%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.2%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
38% (3/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,321.9M₩1,293.7M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩146.9M₩161.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2135%
  • 21–2447%
Age
  • 10s0%
  • 20s12%
  • 30s25%
  • 40s24%
  • 50s25%
  • 60+15%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon12%
  • Tue14%
  • Wed17%
  • Thu16%
  • Fri19%
  • Sat10%
  • Sun12%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,293.7M-0.2%8-11.1%₩161.7M+12.3%0038%Possible recovery
2025Q3₩1,338.2M-0.4%8-11.1%₩167.3M+12.1%0038%Possible recovery
2025Q2₩1,282.3M-9.7%8-11.1%₩160.3M+1.6%0138%Shrinking
2025Q1₩1,175.7M-11.1%90.0%₩130.6M-11.1%0033%Mixed
2024Q4₩1,296.2M-16.7%90.0%₩144M-16.7%0033%Mixed
2024Q3₩1,343.4M-5.6%90.0%₩149.3M-5.6%0033%Mixed
2024Q2₩1,420.5M-11.4%9+12.5%₩157.8M-21.2%0033%Possible crowding
2024Q1₩1,321.9M-5.3%9+12.5%₩146.9M-15.8%0033%Possible crowding
2023Q4₩1,555.2M+11.2%9+12.5%₩172.8M-1.2%1133%Mixed
2023Q3₩1,423.3M-6.1%9+12.5%₩158.1M-16.6%1033%Possible crowding
2023Q2₩1,603.2M+19.1%80.0%₩200.4M+19.1%1138%Growing
2023Q1₩1,396.1M+89.6%8-11.1%₩174.5M+113.3%1038%Mixed
2022Q4₩1,399M+51.1%8-11.1%₩174.9M+70.0%0025%Mixed
2022Q3₩1,516.3M+137.5%8-11.1%₩189.5M+167.2%0025%Mixed
2022Q2₩1,346.6M+65.1%8-11.1%₩168.3M+85.7%0225%Mixed
2022Q1₩736.3M+27.6%90.0%₩81.8M+27.6%1133%Growing
2021Q4₩926M9₩102.9M0033%
2021Q3₩638.4M9₩70.9M0033%
2021Q2₩815.8M9₩90.6M0033%
2021Q1₩576.9M9₩64.1M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.