SEOUL COMMERCIAL AREA

내방역 발달상권

서초구방배4동· Area 212,543 m² · Area code 3120164 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩333.8M▼ -18.7% YoY
Stores11▲ +10.0% YoY
Sales per store₩30.3M▼ -26.1% YoY

Reading this area Stores rose 10.0% from a year earlier while estimated sales stayed about the same (-18.7%), so sales per store fell 26.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -25.3%
Stores▲ +22.2%
Sales per store▼ -38.9%
Market size
Estimated sales (quarter)
₩333.8M
vs 2024Q4
-18.7%
Estimated transactions
11,913
Per-store economics
Estimated sales per store
₩30.3M
vs a year ago
-26.1%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩327.1M – ₩509.7M
20212022202320242025
₩447M₩333.8M
Stores9 – 11
20212022202320242025
911
Sales per store₩30.3M – ₩56.6M
20212022202320242025
₩49.7M₩30.3M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.7%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+10.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
1 (9%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩421.8M₩333.8M
Stores 2024 Q1 → 2025 Q4
1111
Sales per store 2024 Q1 → 2025 Q4
₩38.3M₩30.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1458%
  • 14–1712%
  • 17–2127%
  • 21–242%
Age
  • 10s0%
  • 20s6%
  • 30s21%
  • 40s21%
  • 50s25%
  • 60+27%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon13%
  • Tue15%
  • Wed17%
  • Thu20%
  • Fri15%
  • Sat14%
  • Sun6%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩333.8M-18.7%11+10.0%₩30.3M-26.1%100%Possible crowding
2025Q3₩354.5M-2.0%10+11.1%₩35.5M-11.8%000%Possible crowding
2025Q2₩327.1M-15.0%100.0%₩32.7M-15.0%010%Mixed
2025Q1₩386.9M-8.3%110.0%₩35.2M-8.3%100%Mixed
2024Q4₩410.5M-6.3%100.0%₩41M-6.3%100%Mixed
2024Q3₩361.9M-16.1%90.0%₩40.2M-16.1%010%Mixed
2024Q2₩384.8M+17.6%10+11.1%₩38.5M+5.8%010%Growing
2024Q1₩421.8M+10.1%11+22.2%₩38.3M-9.9%100%Competition inflow
2023Q4₩438M-4.8%10+11.1%₩43.8M-14.3%100%Possible crowding
2023Q3₩431.6M-6.5%90.0%₩48M-6.5%110%Mixed
2023Q2₩327.4M-24.5%90.0%₩36.4M-24.5%000%Mixed
2023Q1₩382.9M-8.2%90.0%₩42.5M-8.2%000%Mixed
2022Q4₩459.9M-9.8%90.0%₩51.1M-9.8%000%Mixed
2022Q3₩461.4M-0.6%90.0%₩51.3M-0.6%220%Mixed
2022Q2₩433.5M-7.5%90.0%₩48.2M-7.5%000%Mixed
2022Q1₩417.1M-6.7%90.0%₩46.3M-6.7%110%Mixed
2021Q4₩509.7M9₩56.6M110%
2021Q3₩464.3M9₩51.6M000%
2021Q2₩468.7M9₩52.1M000%
2021Q1₩447M9₩49.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.