SEOUL COMMERCIAL AREA

내방역 발달상권

서초구방배4동· Area 212,543 m² · Area code 3120164 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩324.7M▲ +6.2% YoY
Stores17▲ +6.3% YoY
Sales per store₩19.1M▼ -0.1% YoY

Reading this area Against a year earlier, estimated sales +6.2%, stores +6.3% and sales per store -0.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -25.3%
Stores▲ +70.0%
Sales per store▼ -56.1%
Market size
Estimated sales (quarter)
₩324.7M
vs 2024Q4
+6.2%
Estimated transactions
619
Per-store economics
Estimated sales per store
₩19.1M
vs a year ago
-0.1%
Per transaction
₩525K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩236.5M – ₩566.1M
20212022202320242025
₩434.9M₩324.7M
Stores10 – 18
20212022202320242025
1017
Sales per store₩15.1M – ₩43.5M
20212022202320242025
₩43.5M₩19.1M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.2%, stores YoY +6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
+6.3%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩566.1M₩324.7M
Stores 2024 Q1 → 2025 Q4
1517
Sales per store 2024 Q1 → 2025 Q4
₩37.7M₩19.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–117%
  • 11–146%
  • 14–1731%
  • 17–2142%
  • 21–2414%
Age
  • 10s0%
  • 20s0%
  • 30s1%
  • 40s51%
  • 50s36%
  • 60+13%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon29%
  • Tue21%
  • Wed16%
  • Thu7%
  • Fri8%
  • Sat9%
  • Sun10%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩324.7M+6.2%17+6.3%₩19.1M-0.1%010%Mixed
2025Q3₩275.6M-36.2%18+12.5%₩15.3M-43.2%100%Possible crowding
2025Q2₩256M-45.3%17+6.3%₩15.1M-48.5%000%Possible crowding
2025Q1₩315.7M-44.2%17+13.3%₩18.6M-50.8%000%Possible crowding
2024Q4₩305.8M-36.9%16+14.3%₩19.1M-44.7%110%Possible crowding
2024Q3₩431.7M-21.0%16+14.3%₩27M-30.9%000%Possible crowding
2024Q2₩467.8M-12.5%16+14.3%₩29.2M-23.5%320%Possible crowding
2024Q1₩566.1M+8.1%15+7.1%₩37.7M+0.9%210%Mixed
2023Q4₩484.3M+38.6%14+16.7%₩34.6M+18.8%220%Growing
2023Q3₩546.3M+12.4%14+16.7%₩39M-3.6%000%Competition inflow
2023Q2₩534.7M+83.6%14+16.7%₩38.2M+57.3%000%Growing
2023Q1₩523.5M+34.4%14+16.7%₩37.4M+15.2%310%Growing
2022Q4₩349.6M+47.8%12-7.7%₩29.1M+60.1%000%Mixed
2022Q3₩485.9M+76.2%12-7.7%₩40.5M+90.9%000%Mixed
2022Q2₩291.3M-47.3%12-7.7%₩24.3M-42.9%000%Shrinking
2022Q1₩389.4M-10.5%12+20.0%₩32.5M-25.4%010%Possible crowding
2021Q4₩236.5M13₩18.2M000%
2021Q3₩275.7M13₩21.2M000%
2021Q2₩552.8M13₩42.5M300%
2021Q1₩434.9M10₩43.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.