SEOUL COMMERCIAL AREA

서래마을카페거리(서래마을) 발달상권

서초구반포4동· Area 108,614 m² · Area code 3120165 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,598M▼ -4.0% YoY
Stores33▲ +6.5% YoY
Sales per store₩199.9M▼ -9.8% YoY

Reading this area Stores rose 6.5% from a year earlier while estimated sales stayed about the same (-4.0%), so sales per store fell 9.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +75.0%
Stores▲ +10.0%
Sales per store▲ +59.1%
Market size
Estimated sales (quarter)
₩6,598M
vs 2024Q4
-4.0%
Estimated transactions
110,002
Per-store economics
Estimated sales per store
₩199.9M
vs a year ago
-9.8%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,719.9M – ₩6,869.5M
20212022202320242025
₩3,771.2M₩6,598M
Stores28 – 33
20212022202320242025
3033
Sales per store₩120M – ₩236.2M
20212022202320242025
₩125.7M₩199.9M
Openings0 – 4
20212022202320242025
11
Closings0 – 3
20212022202320242025
21
Franchise share16% – 24%
20212022202320242025
20%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.0%, stores YoY +6.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
33
vs a year ago
+6.5%
Franchise share
18% (6/33)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5,241.5M₩6,598M
Stores 2024 Q1 → 2025 Q4
3233
Sales per store 2024 Q1 → 2025 Q4
₩163.8M₩199.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1426%
  • 14–179%
  • 17–2148%
  • 21–2413%
Age
  • 10s0%
  • 20s4%
  • 30s15%
  • 40s28%
  • 50s27%
  • 60+25%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon11%
  • Tue15%
  • Wed16%
  • Thu15%
  • Fri16%
  • Sat17%
  • Sun10%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,598M-4.0%33+6.5%₩199.9M-9.8%1118%Possible crowding
2025Q3₩5,515.2M-2.1%32+3.2%₩172.3M-5.2%3119%Possible crowding
2025Q2₩6,157.7M-1.7%30-6.3%₩205.3M+4.9%1120%Possible recovery
2025Q1₩5,579.7M+6.5%30-6.3%₩186M+13.6%0120%Mixed
2024Q4₩6,869.5M+13.6%31+6.9%₩221.6M+6.2%1019%Growing
2024Q3₩5,635.6M+5.0%31+6.9%₩181.8M-1.8%1316%Mixed
2024Q2₩6,264M+16.6%32+10.3%₩195.7M+5.7%1119%Growing
2024Q1₩5,241.5M+1.9%32+14.3%₩163.8M-10.9%3019%Possible crowding
2023Q4₩6,048.6M-8.5%29+3.6%₩208.6M-11.7%0021%Possible crowding
2023Q3₩5,368.5M-8.9%290.0%₩185.1M-8.9%1221%Mixed
2023Q2₩5,372.1M-12.1%29-3.3%₩185.2M-9.1%4224%Shrinking
2023Q1₩5,144.8M+23.0%28-12.5%₩183.7M+40.6%0021%Mixed
2022Q4₩6,613.8M+16.4%28-15.2%₩236.2M+37.2%0121%Mixed
2022Q3₩5,892.1M+58.4%29-6.5%₩203.2M+69.3%0121%Mixed
2022Q2₩6,112.9M+26.8%30-3.2%₩203.8M+31.1%0220%Mixed
2022Q1₩4,182.1M+10.9%32+6.7%₩130.7M+4.0%0119%Growing
2021Q4₩5,680.6M33₩172.1M2018%
2021Q3₩3,719.9M31₩120M2219%
2021Q2₩4,819.4M31₩155.5M1019%
2021Q1₩3,771.2M30₩125.7M1220%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.