SEOUL COMMERCIAL AREA

서래마을카페거리(서래마을) Developed area

Seocho-gu (서초구) 반포4동· Area 108,614 m² · Area code 3120165 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩650.3M▲ +15.2% YoY
Stores10▼ -16.7% YoY
Sales per store₩65M▲ +38.2% YoY

Reading this area Against a year earlier, estimated sales +15.2%, stores -16.7% and sales per store +38.2% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +207.6%
Stores▲ +11.1%
Sales per store▲ +176.8%
Market size
Estimated sales (quarter)
₩650.3M
vs 2024Q4
+15.2%
Estimated transactions
18,338
Per-store economics
Estimated sales per store
₩65M
vs a year ago
+38.2%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩116.7M – ₩650.3M
20212022202320242025
₩211.4M₩650.3M
Stores8 – 12
20212022202320242025
910
Sales per store₩13M – ₩65M
20212022202320242025
₩23.5M₩65M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share18% – 50%
20212022202320242025
44%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +15.2%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-16.7%
Franchise share
20% (2/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩453.5M₩650.3M
Stores 2024 Q1 → 2025 Q4
1210
Sales per store 2024 Q1 → 2025 Q4
₩37.8M₩65M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1426%
  • 14–177%
  • 17–2138%
  • 21–2425%
Age
  • 10s3%
  • 20s13%
  • 30s23%
  • 40s34%
  • 50s23%
  • 60+5%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon14%
  • Tue14%
  • Wed14%
  • Thu15%
  • Fri16%
  • Sat14%
  • Sun12%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩650.3M+15.2%10-16.7%₩65M+38.2%0020%Sales↑ · Stores↓ · Per store↑
2025Q3₩633.5M+35.6%10-16.7%₩63.3M+62.7%0020%Sales↑ · Stores↓ · Per store↑
2025Q2₩487.9M+16.7%10-16.7%₩48.8M+40.0%0120%Sales↑ · Stores↓ · Per store↑
2025Q1₩465.8M+2.7%11-8.3%₩42.3M+12.0%0218%Sales→ · Stores↓ · Per store↑
2024Q4₩564.6M-5.6%12+20.0%₩47.1M-21.3%0025%Sales↓ · Stores↑ · Per store↓
2024Q3₩467.2M-8.8%12+20.0%₩38.9M-24.0%0025%Sales↓ · Stores↑ · Per store↓
2024Q2₩418M+15.8%12+20.0%₩34.8M-3.5%0225%Sales↑ · Stores↑ · Per store↓
2024Q1₩453.5M+1.8%12+33.3%₩37.8M-23.6%3042%Sales→ · Stores↑ · Per store↓
2023Q4₩598.2M+17.7%10+11.1%₩59.8M+5.9%0040%Sales↑ · Stores↑ · Per store↑
2023Q3₩512.2M+10.4%10+11.1%₩51.2M-0.6%0040%Sales↑ · Stores↑ · Per store→
2023Q2₩361.1M-17.7%10+11.1%₩36.1M-25.9%1040%Sales↓ · Stores↑ · Per store↓
2023Q1₩445.4M+38.9%90.0%₩49.5M+38.9%1144%Sales↑ · Stores→ · Per store↑
2022Q4₩508.1M+121.6%90.0%₩56.5M+121.6%0044%Sales↑ · Stores→ · Per store↑
2022Q3₩463.9M+297.5%90.0%₩51.5M+297.5%0044%Sales↑ · Stores→ · Per store↑
2022Q2₩438.9M+87.8%9+12.5%₩48.8M+66.9%0044%Sales↑ · Stores↑ · Per store↑
2022Q1₩320.5M+51.6%90.0%₩35.6M+51.6%0044%Sales↑ · Stores→ · Per store↑
2021Q4₩229.4M9₩25.5M0044%
2021Q3₩116.7M9₩13M1044%
2021Q2₩233.7M8₩29.2M0150%
2021Q1₩211.4M9₩23.5M0044%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.