SEOUL COMMERCIAL AREA

서래마을카페거리(서래마을) 발달상권

서초구반포4동· Area 108,614 m² · Area code 3120165 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩96.3M▲ +39.7% YoY
Stores6±0.0% YoY
Sales per store₩16M▲ +39.7% YoY

Reading this area Estimated sales rose 39.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 39.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +739.1%
Stores▼ -14.3%
Sales per store▲ +878.9%
Market size
Estimated sales (quarter)
₩96.3M
vs 2024Q4
+39.7%
Estimated transactions
3,747
Per-store economics
Estimated sales per store
₩16M
vs a year ago
+39.7%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩11.5M – ₩123.6M
20212022202320242025
₩11.5M₩96.3M
Stores5 – 7
20212022202320242025
76
Sales per store₩1.6M – ₩20.8M
20212022202320242025
₩1.6M₩16M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +39.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩90.2M₩96.3M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩15M₩16M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0651%
  • 06–111%
  • 11–140%
  • 14–171%
  • 17–219%
  • 21–2437%
Age
  • 10s2%
  • 20s9%
  • 30s10%
  • 40s34%
  • 50s38%
  • 60+7%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon9%
  • Tue11%
  • Wed18%
  • Thu16%
  • Fri9%
  • Sat28%
  • Sun10%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩96.3M+39.7%60.0%₩16M+39.7%000%Growing
2025Q3₩123.6M+55.0%60.0%₩20.6M+55.0%000%Growing
2025Q2₩115.9M+14.1%60.0%₩19.3M+14.1%000%Growing
2025Q1₩105.5M+16.9%60.0%₩17.6M+16.9%000%Growing
2024Q4₩68.9M-34.4%60.0%₩11.5M-34.4%000%Mixed
2024Q3₩79.8M+6.0%60.0%₩13.3M+6.0%000%Growing
2024Q2₩101.6M+64.5%6+20.0%₩16.9M+37.1%000%Growing
2024Q1₩90.2M+12.3%6+20.0%₩15M-6.4%000%Competition inflow
2023Q4₩105M+10.5%6+20.0%₩17.5M-7.9%000%Competition inflow
2023Q3₩75.2M-16.6%6+20.0%₩12.5M-30.5%100%Possible crowding
2023Q2₩61.7M-40.6%50.0%₩12.3M-40.6%000%Mixed
2023Q1₩80.3M+164.8%50.0%₩16.1M+164.8%000%Growing
2022Q4₩95M+76.3%50.0%₩19M+76.3%000%Growing
2022Q3₩90.2M+610.8%50.0%₩18M+610.8%000%Growing
2022Q2₩104M+259.4%5-28.6%₩20.8M+403.2%000%Mixed
2022Q1₩30.3M+164.4%5-28.6%₩6.1M+270.1%000%Mixed
2021Q4₩53.9M5₩10.8M110%
2021Q3₩12.7M5₩2.5M020%
2021Q2₩28.9M7₩4.1M000%
2021Q1₩11.5M7₩1.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.