SEOUL COMMERCIAL AREA

서래마을카페거리(서래마을) Developed area

Seocho-gu (서초구) 반포4동· Area 108,614 m² · Area code 3120165 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩984M▲ +0.3% YoY
Stores8▲ +33.3% YoY
Sales per store₩123M▼ -24.8% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (+0.3%), so sales per store fell 24.8%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +34.2%
Stores▲ +100.0%
Sales per store▼ -32.9%
Market size
Estimated sales (quarter)
₩984M
vs 2024Q4
+0.3%
Estimated transactions
48,422
Per-store economics
Estimated sales per store
₩123M
vs a year ago
-24.8%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩733.2M – ₩1,139.3M
20212022202320242025
₩733.2M₩984M
Stores4 – 8
20212022202320242025
48
Sales per store₩123M – ₩243.3M
20212022202320242025
₩183.3M₩123M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.3%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+33.3%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,020.2M₩984M
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4
₩170M₩123M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1429%
  • 14–1734%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s9%
  • 40s23%
  • 50s22%
  • 60+42%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon18%
  • Tue16%
  • Wed13%
  • Thu17%
  • Fri18%
  • Sat16%
  • Sun2%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩984M+0.3%8+33.3%₩123M-24.8%000%Sales→ · Stores↑ · Per store↓
2025Q3₩994M+4.4%8+33.3%₩124.2M-21.7%100%Sales↑ · Stores↑ · Per store↓
2025Q2₩950.4M-7.7%7+16.7%₩135.8M-20.9%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩907.9M-11.0%7+16.7%₩129.7M-23.7%100%Sales↓ · Stores↑ · Per store↓
2024Q4₩981.2M-3.4%6-14.3%₩163.5M+12.8%000%Sales↓ · Stores↓ · Per store↑
2024Q3₩951.7M+0.2%6-14.3%₩158.6M+16.9%000%Sales→ · Stores↓ · Per store↑
2024Q2₩1,029.3M-7.9%6-14.3%₩171.6M+7.4%000%Sales↓ · Stores↓ · Per store↑
2024Q1₩1,020.2M+12.0%60.0%₩170M+12.0%010%Sales↑ · Stores→ · Per store↑
2023Q4₩1,015.2M+8.0%7+40.0%₩145M-22.9%000%Sales↑ · Stores↑ · Per store↓
2023Q3₩949.4M+8.0%7+40.0%₩135.6M-22.9%000%Sales↑ · Stores↑ · Per store↓
2023Q2₩1,117.9M+32.7%7+40.0%₩159.7M-5.2%100%Sales↑ · Stores↑ · Per store↓
2023Q1₩910.9M-20.0%6+20.0%₩151.8M-33.4%100%Sales↓ · Stores↑ · Per store↓
2022Q4₩940.1M+0.2%50.0%₩188M+0.2%000%Sales→ · Stores→ · Per store→
2022Q3₩879.4M-9.7%5+25.0%₩175.9M-27.7%000%Sales↓ · Stores↑ · Per store↓
2022Q2₩842.5M+4.9%5+25.0%₩168.5M-16.1%000%Sales↑ · Stores↑ · Per store↓
2022Q1₩1,139.3M+55.4%5+25.0%₩227.9M+24.3%000%Sales↑ · Stores↑ · Per store↑
2021Q4₩938.1M5₩187.6M100%
2021Q3₩973.3M4₩243.3M000%
2021Q2₩803.2M4₩200.8M000%
2021Q1₩733.2M4₩183.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.