SEOUL COMMERCIAL AREA

서래마을카페거리(서래마을) 발달상권

서초구반포4동· Area 108,614 m² · Area code 3120165 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

여관 2025 Q4 · Seoul data

Estimated sales (quarter)₩31.2M▼ -62.2% YoY
Stores3±0.0% YoY
Sales per store₩10.4M▼ -62.2% YoY

Reading this area Against a year earlier, estimated sales -62.2%, stores 0.0% and sales per store -62.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -56.7%
Stores▲ +50.0%
Sales per store▼ -71.2%
Market size
Estimated sales (quarter)
₩31.2M
vs 2024Q4
-62.2%
Estimated transactions
484
Per-store economics
Estimated sales per store
₩10.4M
vs a year ago
-62.2%
Per transaction
₩64K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩31.2M – ₩218.9M
20212022202320242025
₩72.1M₩31.2M
Stores2 – 3
20212022202320242025
23
Sales per store₩10.4M – ₩73M
20212022202320242025
₩36.1M₩10.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 50%
20212022202320242025
50%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -62.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩50.7M₩31.2M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩16.9M₩10.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0618%
  • 06–110%
  • 11–148%
  • 14–1730%
  • 17–2133%
  • 21–2410%
Age
  • 10s10%
  • 20s21%
  • 30s9%
  • 40s30%
  • 50s11%
  • 60+19%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon21%
  • Tue20%
  • Wed17%
  • Thu8%
  • Fri6%
  • Sat28%
  • Sun0%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩31.2M-62.2%30.0%₩10.4M-62.2%000%Mixed
2025Q3₩68M-58.2%30.0%₩22.7M-58.2%000%Mixed
2025Q2₩86.4M-60.5%30.0%₩28.8M-60.5%000%Mixed
2025Q1₩110.3M+117.3%30.0%₩36.8M+117.3%000%Growing
2024Q4₩82.6M3+50.0%₩27.5M000%
2024Q3₩162.7M+64.3%3+50.0%₩54.2M+9.5%000%Growing
2024Q2₩218.9M+104.5%3+50.0%₩73M+36.3%000%Growing
2024Q1₩50.7M-54.2%3+50.0%₩16.9M-69.5%100%Possible crowding
2023Q420.0%120%
2023Q3₩99.1M-11.6%20.0%₩49.5M-11.6%0050%Mixed
2023Q2₩107M+15.6%20.0%₩53.5M+15.6%0050%Growing
2023Q1₩110.8M+36.8%20.0%₩55.4M+36.8%0050%Growing
2022Q4₩88.6M-10.0%20.0%₩44.3M-10.0%0050%Mixed
2022Q3₩112.1M+115.6%20.0%₩56M+115.6%0050%Growing
2022Q2₩92.6M+30.4%20.0%₩46.3M+30.4%0050%Growing
2022Q1₩81M+12.3%20.0%₩40.5M+12.3%0050%Growing
2021Q4₩98.5M2₩49.2M0050%
2021Q3₩52M2₩26M0050%
2021Q2₩71M2₩35.5M0050%
2021Q1₩72.1M2₩36.1M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.