SEOUL COMMERCIAL AREA

서래마을카페거리(서래마을) Developed area

Seocho-gu (서초구) 반포4동· Area 108,614 m² · Area code 3120165 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩54.5M▲ +8.1% YoY
Stores3▼ -25.0% YoY
Sales per store₩18.2M▲ +44.1% YoY

Reading this area Against a year earlier, estimated sales +8.1%, stores -25.0% and sales per store +44.1% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -80.0%
Stores▼ -25.0%
Sales per store▼ -73.3%
Market size
Estimated sales (quarter)
₩54.5M
vs 2024Q4
+8.1%
Estimated transactions
1,222
Per-store economics
Estimated sales per store
₩18.2M
vs a year ago
+44.1%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩40.6M – ₩330.2M
20212022202320242025
₩272.6M₩54.5M
Stores3 – 4
20212022202320242025
43
Sales per store₩10.2M – ₩82.6M
20212022202320242025
₩68.2M₩18.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 133%
20212022202320242025
25%133%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.1%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
133% (4/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩116.3M₩54.5M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩29.1M₩18.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1438%
  • 14–1721%
  • 17–2133%
  • 21–243%
Age
  • 10s5%
  • 20s9%
  • 30s22%
  • 40s25%
  • 50s21%
  • 60+18%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon7%
  • Tue11%
  • Wed21%
  • Thu14%
  • Fri26%
  • Sat8%
  • Sun13%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩54.5M+8.1%3-25.0%₩18.2M+44.1%00133%Sales↑ · Stores↓ · Per store↑
2025Q3₩41.3M+1.7%3-25.0%₩13.8M+35.5%00133%Sales→ · Stores↓ · Per store↑
2025Q2₩54.8M3-25.0%₩18.3M01133%
2025Q1₩45.9M-60.5%40.0%₩11.5M-60.5%00100%Sales↓ · Stores→ · Per store↓
2024Q4₩50.5M-69.3%40.0%₩12.6M-69.3%00100%Sales↓ · Stores→ · Per store↓
2024Q3₩40.6M-68.7%40.0%₩10.2M-68.7%10100%Sales↓ · Stores→ · Per store↓
2024Q240.0%1175%
2024Q1₩116.3M+2.9%40.0%₩29.1M+2.9%0075%Sales→ · Stores→ · Per store→
2023Q4₩164.5M+62.6%4+33.3%₩41.1M+21.9%0075%Sales↑ · Stores↑ · Per store↑
2023Q3₩130M+4.8%4+33.3%₩32.5M-21.4%0075%Sales↑ · Stores↑ · Per store↓
2023Q2₩123.3M-45.7%4+33.3%₩30.8M-59.3%1075%Sales↓ · Stores↑ · Per store↓
2023Q1₩113M-22.8%4+33.3%₩28.3M-42.1%1050%Sales↓ · Stores↑ · Per store↓
2022Q4₩101.2M-31.9%30.0%₩33.7M-31.9%0067%Sales↓ · Stores→ · Per store↓
2022Q3₩124M-50.9%3-25.0%₩41.3M-34.6%0067%Sales↓ · Stores↓ · Per store↓
2022Q2₩226.9M-31.3%3-25.0%₩75.6M-8.4%0067%Sales↓ · Stores↓ · Per store↓
2022Q1₩146.3M-46.3%3-25.0%₩48.8M-28.4%0067%Sales↓ · Stores↓ · Per store↓
2021Q4₩148.6M3₩49.5M0167%
2021Q3₩252.6M4₩63.2M1050%
2021Q2₩330.2M4₩82.6M0025%
2021Q1₩272.6M4₩68.2M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.