SEOUL COMMERCIAL AREA

서래마을카페거리(서래마을) 발달상권

서초구반포4동· Area 108,614 m² · Area code 3120165 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩813.5M▲ +10.2% YoY
Stores1±0.0% YoY
Sales per store₩813.5M▲ +10.2% YoY

Reading this area Estimated sales rose 10.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 10.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +4.7%
Stores±0.0%
Sales per store▲ +4.7%
Market size
Estimated sales (quarter)
₩813.5M
vs 2024Q4
+10.2%
Estimated transactions
127,196
Per-store economics
Estimated sales per store
₩813.5M
vs a year ago
+10.2%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩641M – ₩925M
20212022202320242025
₩777.3M₩813.5M
Stores1 – 1
20212022202320242025
11
Sales per store₩641M – ₩925M
20212022202320242025
₩777.3M₩813.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share500% – 700%
20212022202320242025
600%500%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
500% (5/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩684.1M₩813.5M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩684.1M₩813.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–1117%
  • 11–1416%
  • 14–1718%
  • 17–2128%
  • 21–2416%
Age
  • 10s3%
  • 20s11%
  • 30s21%
  • 40s29%
  • 50s22%
  • 60+13%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon14%
  • Tue14%
  • Wed16%
  • Thu14%
  • Fri14%
  • Sat15%
  • Sun11%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩813.5M+10.2%10.0%₩813.5M+10.2%00500%Growing
2025Q3₩855.2M+11.3%10.0%₩855.2M+11.3%00500%Growing
2025Q2₩857.5M+10.8%10.0%₩857.5M+10.8%01500%Growing
2025Q1₩641M-6.3%10.0%₩641M-6.3%00600%Mixed
2024Q4₩737.9M-9.0%10.0%₩737.9M-9.0%00600%Mixed
2024Q3₩768.6M-9.1%10.0%₩768.6M-9.1%00600%Mixed
2024Q2₩774.2M-10.6%10.0%₩774.2M-10.6%01600%Mixed
2024Q1₩684.1M-9.4%10.0%₩684.1M-9.4%11700%Mixed
2023Q4₩810.6M-3.8%10.0%₩810.6M-3.8%00700%Mixed
2023Q3₩845.7M-3.2%10.0%₩845.7M-3.2%00700%Mixed
2023Q2₩866.4M-3.8%10.0%₩866.4M-3.8%00700%Mixed
2023Q1₩755.3M-1.3%10.0%₩755.3M-1.3%00700%Mixed
2022Q4₩842.2M-3.1%10.0%₩842.2M-3.1%10700%Mixed
2022Q3₩873.2M-2.9%10.0%₩873.2M-2.9%00600%Mixed
2022Q2₩901M-2.6%10.0%₩901M-2.6%00600%Mixed
2022Q1₩765.1M-1.6%10.0%₩765.1M-1.6%00600%Mixed
2021Q4₩869.4M1₩869.4M00600%
2021Q3₩899.6M1₩899.6M00600%
2021Q2₩925M1₩925M00600%
2021Q1₩777.3M1₩777.3M00600%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.