SEOUL COMMERCIAL AREA

서래마을카페거리(서래마을) 발달상권

서초구반포4동· Area 108,614 m² · Area code 3120165 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩137.1M▼ -6.0% YoY
Stores5±0.0% YoY
Sales per store₩27.4M▼ -6.0% YoY

Reading this area Against a year earlier, estimated sales -6.0%, stores 0.0% and sales per store -6.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -54.7%
Stores▼ -16.7%
Sales per store▼ -45.6%
Market size
Estimated sales (quarter)
₩137.1M
vs 2024Q4
-6.0%
Estimated transactions
12,065
Per-store economics
Estimated sales per store
₩27.4M
vs a year ago
-6.0%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩122.5M – ₩342.2M
20212022202320242025
₩302.5M₩137.1M
Stores4 – 6
20212022202320242025
65
Sales per store₩24.5M – ₩57M
20212022202320242025
₩50.4M₩27.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share17% – 25%
20212022202320242025
17%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩170.8M₩137.1M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩34.2M₩27.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1457%
  • 14–1720%
  • 17–2121%
  • 21–240%
Age
  • 10s1%
  • 20s6%
  • 30s16%
  • 40s40%
  • 50s24%
  • 60+13%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon14%
  • Tue19%
  • Wed18%
  • Thu19%
  • Fri17%
  • Sat9%
  • Sun4%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩137.1M-6.0%50.0%₩27.4M-6.0%0020%Mixed
2025Q3₩129.6M-0.9%50.0%₩25.9M-0.9%0020%Mixed
2025Q2₩141.2M-14.1%50.0%₩28.2M-14.1%0020%Mixed
2025Q1₩122.5M-28.3%50.0%₩24.5M-28.3%0020%Mixed
2024Q4₩145.9M-14.9%5+25.0%₩29.2M-31.9%0020%Possible crowding
2024Q3₩130.7M-22.5%5+25.0%₩26.1M-38.0%0020%Possible crowding
2024Q2₩164.5M-17.3%5+25.0%₩32.9M-33.9%0020%Possible crowding
2024Q1₩170.8M-4.1%5+25.0%₩34.2M-23.3%1020%Possible crowding
2023Q4₩171.5M-6.0%40.0%₩42.9M-6.0%0025%Mixed
2023Q3₩168.7M+2.3%40.0%₩42.2M+2.3%0025%Mixed
2023Q2₩199M+25.3%40.0%₩49.8M+25.3%0025%Growing
2023Q1₩178.1M+31.1%40.0%₩44.5M+31.1%0025%Growing
2022Q4₩182.3M+21.7%40.0%₩45.6M+21.7%0025%Growing
2022Q3₩164.9M-3.4%4-20.0%₩41.2M+20.8%0025%Shrinking
2022Q2₩158.8M-53.6%4-33.3%₩39.7M-30.4%0025%Shrinking
2022Q1₩135.9M-55.1%4-33.3%₩34M-32.6%0025%Shrinking
2021Q4₩149.9M4₩37.5M0125%
2021Q3₩170.6M5₩34.1M0120%
2021Q2₩342.2M6₩57M0017%
2021Q1₩302.5M6₩50.4M0017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.