SEOUL COMMERCIAL AREA

서래마을카페거리(서래마을) Developed area

Seocho-gu (서초구) 반포4동· Area 108,614 m² · Area code 3120165 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩433.5M▲ +73.6% YoY
Stores5▲ +25.0% YoY
Sales per store₩86.7M▲ +38.9% YoY

Reading this area Estimated sales rose 73.6% from a year earlier while stores were up 25.0%, so sales per store also rose 38.9%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +46.5%
Stores±0.0%
Sales per store▲ +46.5%
Market size
Estimated sales (quarter)
₩433.5M
vs 2024Q4
+73.6%
Estimated transactions
9,527
Per-store economics
Estimated sales per store
₩86.7M
vs a year ago
+38.9%
Per transaction
₩46K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩192.5M – ₩521.2M
20212022202320242025
₩296M₩433.5M
Stores4 – 5
20212022202320242025
55
Sales per store₩48.1M – ₩130.3M
20212022202320242025
₩59.2M₩86.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +73.6%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩308.4M₩433.5M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩77.1M₩86.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1438%
  • 14–1724%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s6%
  • 40s15%
  • 50s26%
  • 60+53%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon20%
  • Tue7%
  • Wed12%
  • Thu21%
  • Fri13%
  • Sat28%
  • Sun0%
Gender
  • Male27%
  • Female73%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩433.5M+73.6%5+25.0%₩86.7M+38.9%000%Sales↑ · Stores↑ · Per store↑
2025Q3₩389M+45.9%5+25.0%₩77.8M+16.7%100%Sales↑ · Stores↑ · Per store↑
2025Q2₩315.1M+11.0%40.0%₩78.8M+11.0%000%Sales↑ · Stores→ · Per store↑
2025Q1₩339.8M+10.2%40.0%₩85M+10.2%000%Sales↑ · Stores→ · Per store↑
2024Q4₩249.8M-0.1%40.0%₩62.4M-0.1%000%Sales→ · Stores→ · Per store→
2024Q3₩266.6M+38.5%40.0%₩66.7M+38.5%000%Sales↑ · Stores→ · Per store↑
2024Q2₩283.8M-45.5%40.0%₩71M-45.5%000%Sales↓ · Stores→ · Per store↓
2024Q1₩308.4M-28.5%40.0%₩77.1M-28.5%000%Sales↓ · Stores→ · Per store↓
2023Q4₩250M-36.2%40.0%₩62.5M-36.2%000%Sales↓ · Stores→ · Per store↓
2023Q3₩192.5M-58.9%40.0%₩48.1M-58.9%000%Sales↓ · Stores→ · Per store↓
2023Q2₩521.2M+35.7%40.0%₩130.3M+35.7%000%Sales↑ · Stores→ · Per store↑
2023Q1₩431.3M+16.6%40.0%₩107.8M+16.6%000%Sales↑ · Stores→ · Per store↑
2022Q4₩391.8M+14.4%40.0%₩97.9M+14.4%000%Sales↑ · Stores→ · Per store↑
2022Q3₩468.2M+16.3%40.0%₩117.1M+16.3%000%Sales↑ · Stores→ · Per store↑
2022Q2₩383.9M-21.7%40.0%₩96M-21.7%000%Sales↓ · Stores→ · Per store↓
2022Q1₩369.9M+25.0%4-20.0%₩92.5M+56.2%000%Sales↑ · Stores↓ · Per store↑
2021Q4₩342.3M4₩85.6M000%
2021Q3₩402.7M4₩100.7M000%
2021Q2₩490.1M4₩122.5M010%
2021Q1₩296M5₩59.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.