SEOUL COMMERCIAL AREA

서래마을카페거리(서래마을) 발달상권

서초구반포4동· Area 108,614 m² · Area code 3120165 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩217.4M▼ -9.6% YoY
Stores4±0.0% YoY
Sales per store₩54.4M▼ -9.6% YoY

Reading this area Against a year earlier, estimated sales -9.6%, stores 0.0% and sales per store -9.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.0%
Stores±0.0%
Sales per store▼ -8.0%
Market size
Estimated sales (quarter)
₩217.4M
vs 2024Q4
-9.6%
Estimated transactions
3,071
Per-store economics
Estimated sales per store
₩54.4M
vs a year ago
-9.6%
Per transaction
₩71K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩192.4M – ₩324M
20212022202320242025
₩236.2M₩217.4M
Stores4 – 4
20212022202320242025
44
Sales per store₩48.1M – ₩81M
20212022202320242025
₩59.1M₩54.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩231.8M₩217.4M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩57.9M₩54.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1422%
  • 14–176%
  • 17–2154%
  • 21–2418%
Age
  • 10s0%
  • 20s6%
  • 30s23%
  • 40s24%
  • 50s25%
  • 60+22%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon15%
  • Tue14%
  • Wed15%
  • Thu13%
  • Fri17%
  • Sat15%
  • Sun12%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩217.4M-9.6%40.0%₩54.4M-9.6%000%Mixed
2025Q3₩192.4M-19.1%40.0%₩48.1M-19.1%000%Mixed
2025Q2₩226M-17.1%40.0%₩56.5M-17.1%000%Mixed
2025Q1₩238.2M+2.8%40.0%₩59.5M+2.8%000%Mixed
2024Q4₩240.5M+4.9%40.0%₩60.1M+4.9%000%Growing
2024Q3₩237.8M+4.9%40.0%₩59.4M+4.9%000%Growing
2024Q2₩272.6M-7.0%40.0%₩68.1M-7.0%000%Mixed
2024Q1₩231.8M-17.1%40.0%₩57.9M-17.1%000%Mixed
2023Q4₩229.3M-28.0%40.0%₩57.3M-28.0%000%Mixed
2023Q3₩226.6M-30.1%40.0%₩56.6M-30.1%000%Mixed
2023Q2₩293M-5.0%40.0%₩73.2M-5.0%000%Mixed
2023Q1₩279.7M+32.0%40.0%₩69.9M+32.0%000%Growing
2022Q4₩318.2M+7.6%40.0%₩79.6M+7.6%000%Growing
2022Q3₩324M+48.3%40.0%₩81M+48.3%000%Growing
2022Q2₩308.3M+12.3%40.0%₩77.1M+12.3%000%Growing
2022Q1₩211.9M-10.3%40.0%₩53M-10.3%000%Mixed
2021Q4₩295.9M4₩74M000%
2021Q3₩218.4M4₩54.6M000%
2021Q2₩274.4M4₩68.6M000%
2021Q1₩236.2M4₩59.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.