SEOUL COMMERCIAL AREA

양재역 발달상권

서초구도곡1동· Area 348,405 m² · Area code 3120179 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩25,286.1M▼ -2.1% YoY
Stores125▲ +3.3% YoY
Sales per store₩202.3M▼ -5.3% YoY

Reading this area Stores rose 3.3% from a year earlier while estimated sales stayed about the same (-2.1%), so sales per store fell 5.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +101.7%
Stores▲ +4.2%
Sales per store▲ +93.7%
Market size
Estimated sales (quarter)
₩25,286.1M
vs 2024Q4
-2.1%
Estimated transactions
509,259
Per-store economics
Estimated sales per store
₩202.3M
vs a year ago
-5.3%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩11,423.4M – ₩25,841.5M
20212022202320242025
₩12,534.3M₩25,286.1M
Stores109 – 125
20212022202320242025
120125
Sales per store₩102.9M – ₩213.6M
20212022202320242025
₩104.5M₩202.3M
Openings1 – 10
20212022202320242025
17
Closings1 – 7
20212022202320242025
53
Franchise share14% – 18%
20212022202320242025
18%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.1%, stores YoY +3.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
125
vs a year ago
+3.3%
Franchise share
14% (18/125)
Movement
Openings (rate)
7 (5%)
Closings (rate)
3 (2%)
Net store change
+4
Estimated sales 2024 Q1 → 2025 Q4
₩21,737.4M₩25,286.1M
Stores 2024 Q1 → 2025 Q4
116125
Sales per store 2024 Q1 → 2025 Q4
₩187.4M₩202.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1433%
  • 14–178%
  • 17–2143%
  • 21–2414%
Age
  • 10s0%
  • 20s8%
  • 30s21%
  • 40s21%
  • 50s21%
  • 60+29%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon15%
  • Tue17%
  • Wed18%
  • Thu17%
  • Fri17%
  • Sat10%
  • Sun6%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩25,286.1M-2.1%125+3.3%₩202.3M-5.3%7314%Possible crowding
2025Q3₩23,736.5M+3.6%121+1.7%₩196.2M+1.9%4715%Mixed
2025Q2₩23,925.4M+1.0%123+2.5%₩194.5M-1.4%4316%Mixed
2025Q1₩23,285.5M+7.1%122+5.2%₩190.9M+1.9%6416%Mixed
2024Q4₩25,841.5M+13.8%121+7.1%₩213.6M+6.3%6316%Growing
2024Q3₩22,908.8M+8.7%119+7.2%₩192.5M+1.4%6615%Mixed
2024Q2₩23,677.7M+9.4%120+9.1%₩197.3M+0.3%10714%Mixed
2024Q1₩21,737.4M+1.0%116+5.5%₩187.4M-4.2%7516%Possible crowding
2023Q4₩22,704.4M+5.0%113+2.7%₩200.9M+2.3%4217%Mixed
2023Q3₩21,073.7M+17.6%111+1.8%₩189.9M+15.5%2117%Growing
2023Q2₩21,636.7M+15.1%110-0.9%₩196.7M+16.2%3217%Growing
2023Q1₩21,514.4M+58.1%110-1.8%₩195.6M+60.9%3316%Growing
2022Q4₩21,613.7M+24.1%110-3.5%₩196.5M+28.6%5516%Mixed
2022Q3₩17,914.9M+56.8%109-1.8%₩164.4M+59.7%5617%Growing
2022Q2₩18,795M+32.0%111-4.3%₩169.3M+38.0%3416%Mixed
2022Q1₩13,610.6M+8.6%112-6.7%₩121.5M+16.3%1316%Mixed
2021Q4₩17,421.7M114₩152.8M4316%
2021Q3₩11,423.4M111₩102.9M1718%
2021Q2₩14,236.8M116₩122.7M3718%
2021Q1₩12,534.3M120₩104.5M1518%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.