SEOUL COMMERCIAL AREA

새마을시장 Traditional market

Songpa-gu (송파구) 잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,641.1M▲ +4.8% YoY
Stores72▼ -2.7% YoY
Sales per store₩92.2M▲ +7.7% YoY

Reading this area Estimated sales rose 4.8% from a year earlier while stores were about the same at -2.7%, so sales per store also rose 7.7%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +109.4%
Stores▼ -4.0%
Sales per store▲ +118.1%
Market size
Estimated sales (quarter)
₩6,641.1M
vs 2024Q4
+4.8%
Estimated transactions
182,160
Per-store economics
Estimated sales per store
₩92.2M
vs a year ago
+7.7%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,171.4M – ₩6,641.1M
20212022202320242025
₩3,171.4M₩6,641.1M
Stores70 – 77
20212022202320242025
7572
Sales per store₩42.3M – ₩92.2M
20212022202320242025
₩42.3M₩92.2M
Openings0 – 6
20212022202320242025
21
Closings0 – 7
20212022202320242025
00
Franchise share3% – 7%
20212022202320242025
3%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.8%, stores YoY -2.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
72
vs a year ago
-2.7%
Franchise share
7% (5/72)
Movement
Openings (rate)
1 (1%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩5,116M₩6,641.1M
Stores 2024 Q1 → 2025 Q4
7572
Sales per store 2024 Q1 → 2025 Q4
₩68.2M₩92.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–111%
  • 11–1414%
  • 14–178%
  • 17–2143%
  • 21–2429%
Age
  • 10s1%
  • 20s17%
  • 30s28%
  • 40s21%
  • 50s18%
  • 60+15%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon10%
  • Tue12%
  • Wed15%
  • Thu15%
  • Fri18%
  • Sat19%
  • Sun12%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩6,641.1M+4.8%72-2.7%₩92.2M+7.7%107%Sales↑ · Stores→ · Per store↑
2025Q3₩6,392.4M+6.6%71-4.1%₩90M+11.1%247%Sales↑ · Stores↓ · Per store↑
2025Q2₩6,632.3M+10.6%74-1.3%₩89.6M+12.1%345%Sales↑ · Stores→ · Per store↑
2025Q1₩5,941.6M+16.1%76+1.3%₩78.2M+14.6%424%Sales↑ · Stores→ · Per store↑
2024Q4₩6,337.4M+17.7%74+5.7%₩85.6M+11.4%224%Sales↑ · Stores↑ · Per store↑
2024Q3₩5,998.3M+12.1%74+5.7%₩81.1M+6.1%124%Sales↑ · Stores↑ · Per store↑
2024Q2₩5,996.1M+2.2%75+2.7%₩79.9M-0.5%674%Sales→ · Stores→ · Per store→
2024Q1₩5,116M-7.8%75+2.7%₩68.2M-10.3%615%Sales↓ · Stores→ · Per store↓
2023Q4₩5,382.3M-9.4%70-6.7%₩76.9M-3.0%336%Sales↓ · Stores↓ · Per store→
2023Q3₩5,349.9M+19.2%70-4.1%₩76.4M+24.3%146%Sales↑ · Stores↓ · Per store↑
2023Q2₩5,868.4M+7.0%73-5.2%₩80.4M+12.9%115%Sales↑ · Stores↓ · Per store↑
2023Q1₩5,551.5M+36.2%730.0%₩76M+36.2%345%Sales↑ · Stores→ · Per store↑
2022Q4₩5,942.3M+33.4%75+2.7%₩79.2M+29.9%644%Sales↑ · Stores→ · Per store↑
2022Q3₩4,489.9M+38.4%730.0%₩61.5M+38.4%044%Sales↑ · Stores→ · Per store↑
2022Q2₩5,482.4M+38.8%77+2.7%₩71.2M+35.2%514%Sales↑ · Stores→ · Per store↑
2022Q1₩4,075M+28.5%73-2.7%₩55.8M+32.0%334%Sales↑ · Stores→ · Per store↑
2021Q4₩4,453.4M73₩61M114%
2021Q3₩3,244.3M73₩44.4M234%
2021Q2₩3,949.3M75₩52.7M333%
2021Q1₩3,171.4M75₩42.3M203%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.