SEOUL COMMERCIAL AREA

새마을시장 Traditional market

Songpa-gu (송파구) 잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

육류판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,960.9M▲ +11.2% YoY
Stores9▲ +28.6% YoY
Sales per store₩551.2M▼ -13.5% YoY

Reading this area Estimated sales rose 11.2% from a year earlier, but stores rose 28.6%. The market grew, yet stores grew faster, so sales per store fell 13.5%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -14.5%
Stores▲ +50.0%
Sales per store▼ -43.0%
Market size
Estimated sales (quarter)
₩4,960.9M
vs 2024Q4
+11.2%
Estimated transactions
123,826
Per-store economics
Estimated sales per store
₩551.2M
vs a year ago
-13.5%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,015.6M – ₩5,964.2M
20212022202320242025
₩5,799.1M₩4,960.9M
Stores6 – 9
20212022202320242025
69
Sales per store₩503.9M – ₩994M
20212022202320242025
₩966.5M₩551.2M
Openings0 – 2
20212022202320242025
02
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.2%, stores YoY +28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+28.6%
Franchise share
0% (0/9)
Movement
Openings (rate)
2 (22%)
Closings (rate)
1 (11%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩4,968.2M₩4,960.9M
Stores 2024 Q1 → 2025 Q4
79
Sales per store 2024 Q1 → 2025 Q4
₩709.7M₩551.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1429%
  • 14–1732%
  • 17–2128%
  • 21–241%
Age
  • 10s0%
  • 20s2%
  • 30s8%
  • 40s18%
  • 50s23%
  • 60+49%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon12%
  • Tue11%
  • Wed14%
  • Thu15%
  • Fri18%
  • Sat18%
  • Sun12%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,960.9M+11.2%9+28.6%₩551.2M-13.5%210%Competition inflow
2025Q3₩4,031.1M-17.7%8+33.3%₩503.9M-38.2%100%Possible crowding
2025Q2₩4,219.4M+5.1%7+16.7%₩602.8M-9.9%000%Competition inflow
2025Q1₩4,375.7M-11.9%70.0%₩625.1M-11.9%000%Mixed
2024Q4₩4,463.1M-6.9%70.0%₩637.6M-6.9%100%Mixed
2024Q3₩4,895.6M-2.6%6-14.3%₩815.9M+13.6%000%Possible recovery
2024Q2₩4,015.6M-7.9%6-14.3%₩669.3M+7.4%010%Shrinking
2024Q1₩4,968.2M-1.3%70.0%₩709.7M-1.3%000%Mixed
2023Q4₩4,794.2M+3.1%7+16.7%₩684.9M-11.6%000%Competition inflow
2023Q3₩5,028.1M+0.7%7+16.7%₩718.3M-13.7%000%Possible crowding
2023Q2₩4,360.2M-6.2%7+16.7%₩622.9M-19.6%110%Possible crowding
2023Q1₩5,031.6M-13.1%7+16.7%₩718.8M-25.5%100%Possible crowding
2022Q4₩4,648.8M-18.0%60.0%₩774.8M-18.0%000%Mixed
2022Q3₩4,992.6M-16.3%60.0%₩832.1M-16.3%000%Mixed
2022Q2₩4,648.1M-6.2%6-14.3%₩774.7M+9.4%000%Shrinking
2022Q1₩5,792M-0.1%60.0%₩965.3M-0.1%000%Mixed
2021Q4₩5,668.8M6₩944.8M000%
2021Q3₩5,964.2M6₩994M010%
2021Q2₩4,957.3M7₩708.2M100%
2021Q1₩5,799.1M6₩966.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.