SEOUL COMMERCIAL AREA

새마을시장 전통시장

송파구잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,483.9M▲ +7423.0% YoY
Stores6▲ +50.0% YoY
Sales per store₩414M▲ +4915.3% YoY

Reading this area Estimated sales rose 7423.0% from a year earlier while stores were up 50.0%, so sales per store also rose 4915.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -37.3%
Stores▲ +100.0%
Sales per store▼ -68.7%
Market size
Estimated sales (quarter)
₩2,483.9M
vs 2024Q4
+7423.0%
Estimated transactions
8,167
Per-store economics
Estimated sales per store
₩414M
vs a year ago
+4915.3%
Per transaction
₩304K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩33M – ₩4,007.1M
20212022202320242025
₩3,963M₩2,483.9M
Stores3 – 6
20212022202320242025
36
Sales per store₩8.3M – ₩1,335.7M
20212022202320242025
₩1,321M₩414M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share17% – 33%
20212022202320242025
33%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7423.0%, stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+50.0%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩127M₩2,483.9M
Stores 2024 Q1 → 2025 Q4
36
Sales per store 2024 Q1 → 2025 Q4
₩42.3M₩414M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1432%
  • 14–1712%
  • 17–2125%
  • 21–2428%
Age
  • 10s6%
  • 20s18%
  • 30s32%
  • 40s28%
  • 50s8%
  • 60+7%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon18%
  • Tue15%
  • Wed28%
  • Thu6%
  • Fri18%
  • Sat14%
  • Sun0%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,483.9M+7423.0%6+50.0%₩414M+4915.3%0017%Growing
2025Q3₩3,467.2M6+50.0%₩577.9M1017%
2025Q2₩1,252.8M+2308.6%5+25.0%₩250.6M+1826.8%1020%Growing
2025Q1₩1,101.8M+767.7%4+33.3%₩275.5M+550.7%0025%Growing
2024Q4₩33M-91.9%40.0%₩8.3M-91.9%0025%Mixed
2024Q340.0%0025%
2024Q2₩52M-98.6%4+33.3%₩13M-98.9%1025%Possible crowding
2024Q1₩127M-96.8%30.0%₩42.3M-96.8%0133%Mixed
2023Q4₩409.2M-89.7%4+33.3%₩102.3M-92.3%0025%Possible crowding
2023Q3₩2,031.4M-44.4%4+33.3%₩507.9M-58.3%1025%Possible crowding
2023Q2₩3,708.4M-1.7%30.0%₩1,236.1M-1.7%0033%Mixed
2023Q1₩4,007.1M+3.9%30.0%₩1,335.7M+3.9%0033%Growing
2022Q4₩3,983.4M+21.6%30.0%₩1,327.8M+21.6%0033%Growing
2022Q3₩3,650.5M-1.7%30.0%₩1,216.8M-1.7%0033%Mixed
2022Q2₩3,770.8M-4.9%30.0%₩1,256.9M-4.9%0033%Mixed
2022Q1₩3,855M-2.7%30.0%₩1,285M-2.7%0033%Mixed
2021Q4₩3,276.6M3₩1,092.2M0033%
2021Q3₩3,713.1M3₩1,237.7M1133%
2021Q2₩3,963M3₩1,321M1133%
2021Q1₩3,963M3₩1,321M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.