SEOUL COMMERCIAL AREA

새마을시장 전통시장

송파구잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩256.6M▼ -83.9% YoY
Stores12▼ -14.3% YoY
Sales per store₩21.4M▼ -81.3% YoY

Reading this area Estimated sales fell 83.9% from a year earlier and stores fell 14.3%. Sales per store are down 81.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -13.9%
Stores▲ +20.0%
Sales per store▼ -28.3%
Market size
Estimated sales (quarter)
₩256.6M
vs 2024Q4
-83.9%
Estimated transactions
35,318
Per-store economics
Estimated sales per store
₩21.4M
vs a year ago
-81.3%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩168.9M – ₩1,598.1M
20212022202320242025
₩298.1M₩256.6M
Stores9 – 15
20212022202320242025
1012
Sales per store₩18.8M – ₩128.7M
20212022202320242025
₩29.8M₩21.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -83.9%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-14.3%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩275.8M₩256.6M
Stores 2024 Q1 → 2025 Q4
1112
Sales per store 2024 Q1 → 2025 Q4
₩25.1M₩21.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1114%
  • 11–1431%
  • 14–1728%
  • 17–2123%
  • 21–243%
Age
  • 10s0%
  • 20s5%
  • 30s12%
  • 40s23%
  • 50s27%
  • 60+32%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon13%
  • Tue12%
  • Wed14%
  • Thu14%
  • Fri17%
  • Sat15%
  • Sun15%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩256.6M-83.9%12-14.3%₩21.4M-81.3%000%Shrinking
2025Q3₩984.2M+139.8%12-7.7%₩82M+159.7%000%Mixed
2025Q2₩1,544.4M+433.0%12+9.1%₩128.7M+388.6%030%Growing
2025Q1₩1,579.8M+472.7%15+36.4%₩105.3M+320.0%100%Growing
2024Q4₩1,598.1M+378.0%14+40.0%₩114.2M+241.4%100%Growing
2024Q3₩410.5M+39.4%13+30.0%₩31.6M+7.2%200%Growing
2024Q2₩289.7M+18.8%11+22.2%₩26.3M-2.8%000%Mixed
2024Q1₩275.8M+32.3%11+22.2%₩25.1M+8.3%210%Growing
2023Q4₩334.4M+55.0%10+11.1%₩33.4M+39.5%000%Growing
2023Q3₩294.4M+61.6%10+11.1%₩29.4M+45.4%100%Growing
2023Q2₩244M+19.6%90.0%₩27.1M+19.6%000%Growing
2023Q1₩208.5M+16.7%90.0%₩23.2M+16.7%000%Growing
2022Q4₩215.7M+6.0%90.0%₩24M+6.0%000%Growing
2022Q3₩182.2M+7.8%90.0%₩20.2M+7.8%000%Growing
2022Q2₩204.1M-10.6%90.0%₩22.7M-10.6%000%Mixed
2022Q1₩178.7M-40.1%9-10.0%₩19.9M-33.4%000%Shrinking
2021Q4₩203.5M9₩22.6M000%
2021Q3₩168.9M9₩18.8M000%
2021Q2₩228.2M9₩25.4M010%
2021Q1₩298.1M10₩29.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.