SEOUL COMMERCIAL AREA

새마을시장 Traditional market

Songpa-gu (송파구) 잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,320.5M▲ +1.6% YoY
Stores19▲ +5.6% YoY
Sales per store₩69.5M▼ -3.7% YoY

Reading this area Stores rose 5.6% from a year earlier while estimated sales stayed about the same (+1.6%), so sales per store fell 3.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +34.5%
Stores▼ -13.6%
Sales per store▲ +55.7%
Market size
Estimated sales (quarter)
₩1,320.5M
vs 2024Q4
+1.6%
Estimated transactions
108,619
Per-store economics
Estimated sales per store
₩69.5M
vs a year ago
-3.7%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩926.6M – ₩1,783M
20212022202320242025
₩981.7M₩1,320.5M
Stores17 – 22
20212022202320242025
2219
Sales per store₩44.6M – ₩92M
20212022202320242025
₩44.6M₩69.5M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share23% – 37%
20212022202320242025
23%26%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.6%, stores YoY +5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+5.6%
Franchise share
26% (5/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,300.3M₩1,320.5M
Stores 2024 Q1 → 2025 Q4
1919
Sales per store 2024 Q1 → 2025 Q4
₩68.4M₩69.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1428%
  • 14–1722%
  • 17–2140%
  • 21–247%
Age
  • 10s1%
  • 20s11%
  • 30s22%
  • 40s27%
  • 50s24%
  • 60+16%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon11%
  • Tue12%
  • Wed15%
  • Thu14%
  • Fri16%
  • Sat17%
  • Sun15%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,320.5M+1.6%19+5.6%₩69.5M-3.7%0026%Possible crowding
2025Q3₩1,412.1M+7.0%19+11.8%₩74.3M-4.3%1326%Competition inflow
2025Q2₩1,783M+7.7%21+16.7%₩84.9M-7.7%3124%Competition inflow
2025Q1₩1,249.5M-3.9%18-5.3%₩69.4M+1.4%1133%Shrinking
2024Q4₩1,299.2M-5.3%180.0%₩72.2M-5.3%1033%Mixed
2024Q3₩1,319.9M-1.8%17-10.5%₩77.6M+9.8%0135%Possible recovery
2024Q2₩1,655.5M+17.8%18-10.0%₩92M+30.8%0133%Mixed
2024Q1₩1,300.3M+23.1%19-5.0%₩68.4M+29.6%1032%Mixed
2023Q4₩1,372.4M+46.6%18-10.0%₩76.2M+62.9%0233%Mixed
2023Q3₩1,343.5M+27.3%190.0%₩70.7M+27.3%0137%Growing
2023Q2₩1,405.9M+23.3%200.0%₩70.3M+23.3%0035%Growing
2023Q1₩1,056.2M+11.3%200.0%₩52.8M+11.3%0035%Growing
2022Q4₩936.2M-1.9%200.0%₩46.8M-1.9%1035%Mixed
2022Q3₩1,055.1M+13.9%19-5.0%₩55.5M+19.9%2337%Mixed
2022Q2₩1,139.9M+14.6%20-9.1%₩57M+26.1%0035%Mixed
2022Q1₩949M-3.3%20-9.1%₩47.5M+6.3%1035%Shrinking
2021Q4₩954.7M20₩47.7M0030%
2021Q3₩926.6M20₩46.3M1230%
2021Q2₩994.4M22₩45.2M0023%
2021Q1₩981.7M22₩44.6M1023%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.