SEOUL COMMERCIAL AREA

새마을시장 전통시장

송파구잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,530.6M▲ +34.7% YoY
Stores12▲ +9.1% YoY
Sales per store₩127.6M▲ +23.5% YoY

Reading this area Estimated sales rose 34.7% from a year earlier while stores were up 9.1%, so sales per store also rose 23.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +91.9%
Stores▲ +33.3%
Sales per store▲ +43.9%
Market size
Estimated sales (quarter)
₩1,530.6M
vs 2024Q4
+34.7%
Estimated transactions
77,477
Per-store economics
Estimated sales per store
₩127.6M
vs a year ago
+23.5%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩496.4M – ₩1,530.6M
20212022202320242025
₩797.6M₩1,530.6M
Stores9 – 13
20212022202320242025
912
Sales per store₩41.4M – ₩127.6M
20212022202320242025
₩88.6M₩127.6M
Openings0 – 2
20212022202320242025
21
Closings0 – 3
20212022202320242025
00
Franchise share15% – 22%
20212022202320242025
22%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +34.7%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+9.1%
Franchise share
17% (2/12)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,018.7M₩1,530.6M
Stores 2024 Q1 → 2025 Q4
1012
Sales per store 2024 Q1 → 2025 Q4
₩101.9M₩127.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1429%
  • 14–1735%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s7%
  • 40s21%
  • 50s27%
  • 60+42%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon10%
  • Tue11%
  • Wed15%
  • Thu15%
  • Fri16%
  • Sat19%
  • Sun13%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,530.6M+34.7%12+9.1%₩127.6M+23.5%1017%Growing
2025Q3₩1,002M+19.1%11+10.0%₩91.1M+8.3%0018%Growing
2025Q2₩1,143.1M+28.1%11+10.0%₩103.9M+16.4%0018%Growing
2025Q1₩1,104.8M+8.5%11+10.0%₩100.4M-1.4%0018%Mixed
2024Q4₩1,136.1M+4.9%11+10.0%₩103.3M-4.6%1018%Competition inflow
2024Q3₩841.3M-10.5%100.0%₩84.1M-10.5%0020%Mixed
2024Q2₩892.4M-6.5%10-23.1%₩89.2M+21.6%0020%Shrinking
2024Q1₩1,018.7M+0.1%10-23.1%₩101.9M+30.2%0020%Possible recovery
2023Q4₩1,082.7M-11.8%10-23.1%₩108.3M+14.7%0020%Shrinking
2023Q3₩939.9M+20.7%10-23.1%₩94M+56.9%0320%Mixed
2023Q2₩954.2M+92.2%13+8.3%₩73.4M+77.4%0015%Growing
2023Q1₩1,017.2M+1.2%13+8.3%₩78.2M-6.5%0015%Possible crowding
2022Q4₩1,227.4M+13.8%13+18.2%₩94.4M-3.7%1115%Competition inflow
2022Q3₩778.6M-4.9%13+44.4%₩59.9M-34.2%2115%Possible crowding
2022Q2₩496.4M-45.9%12+33.3%₩41.4M-59.4%0017%Possible crowding
2022Q1₩1,004.8M+26.0%12+33.3%₩83.7M-5.5%1017%Competition inflow
2021Q4₩1,078.6M11₩98.1M2018%
2021Q3₩819.2M9₩91M0022%
2021Q2₩917M9₩101.9M0022%
2021Q1₩797.6M9₩88.6M2022%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.