SEOUL COMMERCIAL AREA

새마을시장 Traditional market

Songpa-gu (송파구) 잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩105.1M▼ -3.2% YoY
Stores7▲ +16.7% YoY
Sales per store₩15M▼ -17.0% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-3.2%), so sales per store fell 17.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1365.6%
Stores▲ +133.3%
Sales per store▲ +528.1%
Market size
Estimated sales (quarter)
₩105.1M
vs 2024Q4
-3.2%
Estimated transactions
2,840
Per-store economics
Estimated sales per store
₩15M
vs a year ago
-17.0%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.2M – ₩167.5M
20212022202320242025
₩7.2M₩105.1M
Stores3 – 7
20212022202320242025
37
Sales per store₩2.4M – ₩23.9M
20212022202320242025
₩2.4M₩15M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.2%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩42.6M₩105.1M
Stores 2024 Q1 → 2025 Q4
57
Sales per store 2024 Q1 → 2025 Q4
₩8.5M₩15M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–145%
  • 14–174%
  • 17–2153%
  • 21–2437%
Age
  • 10s0%
  • 20s2%
  • 30s22%
  • 40s31%
  • 50s20%
  • 60+25%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon11%
  • Tue28%
  • Wed7%
  • Thu25%
  • Fri16%
  • Sat7%
  • Sun5%
Gender
  • Male90%
  • Female10%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩105.1M-3.2%7+16.7%₩15M-17.0%000%Possible crowding
2025Q3₩167.5M+241.6%7+75.0%₩23.9M+95.2%000%Growing
2025Q2₩122.7M+185.8%7+75.0%₩17.5M+63.3%100%Growing
2025Q1₩142.7M+234.8%6+20.0%₩23.8M+179.0%000%Growing
2024Q4₩108.5M-24.4%60.0%₩18.1M-24.4%200%Mixed
2024Q3₩49.1M-55.6%4-20.0%₩12.3M-44.6%000%Shrinking
2024Q2₩43M+98.5%40.0%₩10.7M+98.5%010%Growing
2024Q1₩42.6M+5.4%5+25.0%₩8.5M-15.7%010%Competition inflow
2023Q4₩143.6M+676.5%6+50.0%₩23.9M+417.7%100%Growing
2023Q3₩110.6M+512.1%5+66.7%₩22.1M+267.3%100%Growing
2023Q2₩21.6M+4.6%4+33.3%₩5.4M-21.5%000%Competition inflow
2023Q1₩40.5M+133.5%4+33.3%₩10.1M+75.1%000%Growing
2022Q4₩18.5M+10.2%4+33.3%₩4.6M-17.4%100%Competition inflow
2022Q3₩18.1M+42.9%30.0%₩6M+42.9%000%Growing
2022Q2₩20.7M+32.7%30.0%₩6.9M+32.7%000%Growing
2022Q1₩17.3M+141.8%30.0%₩5.8M+141.8%000%Growing
2021Q4₩16.8M3₩5.6M000%
2021Q3₩12.6M3₩4.2M000%
2021Q2₩15.6M3₩5.2M000%
2021Q1₩7.2M3₩2.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.