SEOUL COMMERCIAL AREA

새마을시장 Traditional market

Songpa-gu (송파구) 잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩419.6M▼ -17.7% YoY
Stores13▼ -7.1% YoY
Sales per store₩32.3M▼ -11.3% YoY

Reading this area Estimated sales fell 17.7% from a year earlier and stores fell 7.1%. Sales per store are down 11.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -15.9%
Stores±0.0%
Sales per store▼ -15.9%
Market size
Estimated sales (quarter)
₩419.6M
vs 2024Q4
-17.7%
Estimated transactions
36,462
Per-store economics
Estimated sales per store
₩32.3M
vs a year ago
-11.3%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩394.7M – ₩680.5M
20212022202320242025
₩499.1M₩419.6M
Stores12 – 18
20212022202320242025
1313
Sales per store₩23.3M – ₩56.7M
20212022202320242025
₩38.4M₩32.3M
Openings0 – 5
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share13% – 21%
20212022202320242025
15%15%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.7%, stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-7.1%
Franchise share
15% (2/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩419.8M₩419.6M
Stores 2024 Q1 → 2025 Q4
1813
Sales per store 2024 Q1 → 2025 Q4
₩23.3M₩32.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1423%
  • 14–1737%
  • 17–2131%
  • 21–241%
Age
  • 10s0%
  • 20s3%
  • 30s9%
  • 40s19%
  • 50s26%
  • 60+43%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon12%
  • Tue11%
  • Wed14%
  • Thu14%
  • Fri15%
  • Sat18%
  • Sun16%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩419.6M-17.7%13-7.1%₩32.3M-11.3%0015%Shrinking
2025Q3₩523.6M-13.9%13-13.3%₩40.3M-0.7%0015%Shrinking
2025Q2₩447.4M-16.9%13-13.3%₩34.4M-4.1%1215%Shrinking
2025Q1₩394.7M-6.0%14-22.2%₩28.2M+20.9%0014%Shrinking
2024Q4₩509.8M+26.7%140.0%₩36.4M+26.7%0114%Growing
2024Q3₩608.3M+5.1%15+7.1%₩40.6M-1.9%0113%Mixed
2024Q2₩538.2M+13.9%150.0%₩35.9M+13.9%0320%Growing
2024Q1₩419.8M+4.7%18+38.5%₩23.3M-24.4%5117%Competition inflow
2023Q4₩402.3M-1.2%14+7.7%₩28.7M-8.3%1021%Possible crowding
2023Q3₩578.7M+0.3%14+7.7%₩41.3M-6.8%0114%Possible crowding
2023Q2₩472.4M-16.1%15+15.4%₩31.5M-27.3%2013%Possible crowding
2023Q1₩400.8M-15.6%13+8.3%₩30.8M-22.1%0015%Possible crowding
2022Q4₩407.3M-5.9%13+8.3%₩31.3M-13.1%0015%Possible crowding
2022Q3₩576.8M-15.2%13+8.3%₩44.4M-21.8%0015%Possible crowding
2022Q2₩563.3M-2.7%13-7.1%₩43.3M+4.8%1015%Possible recovery
2022Q1₩475.1M-4.8%12-7.7%₩39.6M+3.1%0017%Shrinking
2021Q4₩432.6M12₩36M0017%
2021Q3₩680.5M12₩56.7M0217%
2021Q2₩578.9M14₩41.4M1014%
2021Q1₩499.1M13₩38.4M0015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.