SEOUL COMMERCIAL AREA

새마을시장 Traditional market

Songpa-gu (송파구) 잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩86.5M▼ -13.0% YoY
Stores1±0.0% YoY
Sales per store₩86.5M▼ -13.0% YoY

Reading this area Against a year earlier, estimated sales -13.0%, stores 0.0% and sales per store -13.0% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2023 Q1 → 2025 Q4
Estimated sales▲ +26.6%
Stores▼ -66.7%
Sales per store▲ +279.8%
Market size
Estimated sales (quarter)
₩86.5M
vs 2024Q4
-13.0%
Estimated transactions
4,715
Per-store economics
Estimated sales per store
₩86.5M
vs a year ago
-13.0%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩68.3M – ₩115.6M
20212022202320242025
₩86.5M
Stores1 – 3
20212022202320242025
21
Sales per store₩22.8M – ₩104.8M
20212022202320242025
₩86.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 200%
20212022202320242025
50%200%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
200% (2/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩85.8M₩86.5M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩85.8M₩86.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–1112%
  • 11–1427%
  • 14–1719%
  • 17–2122%
  • 21–2410%
Age
  • 10s1%
  • 20s15%
  • 30s25%
  • 40s29%
  • 50s23%
  • 60+6%
Weekday / weekend
  • Weekday55%
  • Weekend45%
Day of week
  • Mon14%
  • Tue9%
  • Wed10%
  • Thu10%
  • Fri12%
  • Sat26%
  • Sun19%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩86.5M-13.0%10.0%₩86.5M-13.0%00200%Sales↓ · Stores→ · Per store↓
2025Q3₩104.8M+4.9%10.0%₩104.8M+4.9%00200%Sales↑ · Stores→ · Per store↑
2025Q2₩100.3M+5.8%10.0%₩100.3M+5.8%00200%Sales↑ · Stores→ · Per store↑
2025Q1₩80M-6.8%10.0%₩80M-6.8%00200%Sales↓ · Stores→ · Per store↓
2024Q4₩99.5M+39.4%10.0%₩99.5M+39.4%00200%Sales↑ · Stores→ · Per store↑
2024Q3₩99.9M+35.2%1-50.0%₩99.9M+170.4%00200%Sales↑ · Stores↓ · Per store↑
2024Q2₩94.9M-17.9%1-50.0%₩94.9M+64.2%00200%Sales↓ · Stores↓ · Per store↑
2024Q1₩85.8M+25.5%1-66.7%₩85.8M+276.6%00200%Sales↑ · Stores↓ · Per store↑
2023Q4₩71.3M1-66.7%₩71.3M01200%
2023Q3₩73.9M20.0%₩37M00100%
2023Q2₩115.6M20.0%₩57.8M01100%
2023Q1₩68.3M3+50.0%₩22.8M1067%
2022Q43+50.0%1033%
2022Q320.0%0050%
2022Q220.0%0050%
2022Q120.0%0050%
2021Q420050%
2021Q320050%
2021Q220050%
2021Q120050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.