SEOUL COMMERCIAL AREA

새마을시장 Traditional market

Songpa-gu (송파구) 잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩433.4M▼ -1.8% YoY
Stores4▲ +33.3% YoY
Sales per store₩108.3M▼ -26.3% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-1.8%), so sales per store fell 26.3%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +8.0%
Stores▲ +33.3%
Sales per store▼ -19.0%
Market size
Estimated sales (quarter)
₩433.4M
vs 2024Q4
-1.8%
Estimated transactions
32,689
Per-store economics
Estimated sales per store
₩108.3M
vs a year ago
-26.3%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩328.6M – ₩484.1M
20212022202320242025
₩401.3M₩433.4M
Stores2 – 4
20212022202320242025
34
Sales per store₩101.8M – ₩193.6M
20212022202320242025
₩133.8M₩108.3M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share25% – 50%
20212022202320242025
33%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.8%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
25% (1/4)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩419.6M₩433.4M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩139.9M₩108.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1425%
  • 14–1726%
  • 17–2136%
  • 21–241%
Age
  • 10s0%
  • 20s6%
  • 30s16%
  • 40s24%
  • 50s24%
  • 60+30%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon13%
  • Tue15%
  • Wed13%
  • Thu12%
  • Fri15%
  • Sat17%
  • Sun15%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩433.4M-1.8%4+33.3%₩108.3M-26.3%1025%Sales→ · Stores↑ · Per store↓
2025Q3₩429.4M-8.8%30.0%₩143.1M-8.8%0033%Sales↓ · Stores→ · Per store↓
2025Q2₩421.1M-3.2%30.0%₩140.4M-3.2%0033%Sales↓ · Stores→ · Per store↓
2025Q1₩410.8M-2.1%30.0%₩136.9M-2.1%0033%Sales→ · Stores→ · Per store→
2024Q4₩441.2M-6.5%30.0%₩147.1M-6.5%0033%Sales↓ · Stores→ · Per store↓
2024Q3₩470.6M+15.6%3-25.0%₩156.9M+54.1%1133%Sales↑ · Stores↓ · Per store↑
2024Q2₩434.9M+10.2%30.0%₩145M+10.2%0033%Sales↑ · Stores→ · Per store↑
2024Q1₩419.6M+16.5%3+50.0%₩139.9M-22.3%0033%Sales↑ · Stores↑ · Per store↓
2023Q4₩472M+43.7%3+50.0%₩157.3M-4.2%0133%Sales↑ · Stores↑ · Per store↓
2023Q3₩407.2M+5.2%4+100.0%₩101.8M-47.4%1025%Sales↑ · Stores↑ · Per store↓
2023Q2₩394.6M+6.9%30.0%₩131.5M+6.9%1033%Sales↑ · Stores→ · Per store↑
2023Q1₩360.2M-25.6%2-33.3%₩180.1M+11.6%0050%Sales↓ · Stores↓ · Per store↑
2022Q4₩328.6M-8.8%2-33.3%₩164.3M+36.8%0050%Sales↓ · Stores↓ · Per store↑
2022Q3₩387.1M-4.9%2-33.3%₩193.6M+42.7%0150%Sales↓ · Stores↓ · Per store↑
2022Q2₩369.1M-16.7%30.0%₩123M-16.7%0033%Sales↓ · Stores→ · Per store↓
2022Q1₩484.1M+20.6%30.0%₩161.4M+20.6%0033%Sales↑ · Stores→ · Per store↑
2021Q4₩360.3M3₩120.1M0033%
2021Q3₩406.9M3₩135.6M0033%
2021Q2₩443.4M3₩147.8M0033%
2021Q1₩401.3M3₩133.8M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.