SEOUL COMMERCIAL AREA

새마을시장 전통시장

송파구잠실본동· Area 79,375 m² · Area code 3130311 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,553.5M▲ +58.6% YoY
Stores9±0.0% YoY
Sales per store₩172.6M▲ +58.6% YoY

Reading this area Estimated sales rose 58.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 58.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +192.6%
Stores▲ +125.0%
Sales per store▲ +30.1%
Market size
Estimated sales (quarter)
₩1,553.5M
vs 2024Q4
+58.6%
Estimated transactions
18,557
Per-store economics
Estimated sales per store
₩172.6M
vs a year ago
+58.6%
Per transaction
₩84K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩523.7M – ₩1,847.4M
20212022202320242025
₩530.9M₩1,553.5M
Stores4 – 9
20212022202320242025
49
Sales per store₩103.9M – ₩205.3M
20212022202320242025
₩132.7M₩172.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +58.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩915.9M₩1,553.5M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩114.5M₩172.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1444%
  • 14–1719%
  • 17–2123%
  • 21–240%
Age
  • 10s0%
  • 20s13%
  • 30s17%
  • 40s28%
  • 50s20%
  • 60+22%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon17%
  • Tue18%
  • Wed7%
  • Thu16%
  • Fri24%
  • Sat15%
  • Sun2%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,553.5M+58.6%90.0%₩172.6M+58.6%000%Growing
2025Q3₩1,847.4M+97.5%90.0%₩205.3M+97.5%000%Growing
2025Q2₩1,679.6M+52.9%90.0%₩186.6M+52.9%000%Growing
2025Q1₩1,802M+96.7%9+12.5%₩200.2M+74.9%000%Growing
2024Q4₩979.3M+1.7%9+28.6%₩108.8M-20.9%000%Possible crowding
2024Q3₩935.2M+5.6%9+28.6%₩103.9M-17.8%000%Competition inflow
2024Q2₩1,098.4M+14.4%9+50.0%₩122M-23.7%100%Competition inflow
2024Q1₩915.9M+21.4%8+33.3%₩114.5M-9.0%210%Competition inflow
2023Q4₩962.5M+31.1%7+40.0%₩137.5M-6.4%000%Competition inflow
2023Q3₩885.4M+2.2%7+40.0%₩126.5M-27.0%100%Possible crowding
2023Q2₩960.1M+48.5%6+20.0%₩160M+23.7%000%Growing
2023Q1₩754.4M+41.6%6+20.0%₩125.7M+18.0%100%Growing
2022Q4₩734.2M+22.7%5+25.0%₩146.8M-1.8%000%Mixed
2022Q3₩866.1M+65.4%5+25.0%₩173.2M+32.3%000%Growing
2022Q2₩646.8M+21.9%5+25.0%₩129.4M-2.5%000%Mixed
2022Q1₩532.7M+0.3%5+25.0%₩106.5M-19.7%100%Possible crowding
2021Q4₩598.5M4₩149.6M000%
2021Q3₩523.7M4₩130.9M000%
2021Q2₩530.8M4₩132.7M110%
2021Q1₩530.9M4₩132.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.