SEOUL COMMERCIAL AREA

외대앞역 1번 골목상권

동대문구이문1동· Area 98,625 m² · Area code 3110220 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,838.4M▲ +10.7% YoY
Stores53▲ +1.9% YoY
Sales per store₩72.4M▲ +8.7% YoY

Reading this area Estimated sales rose 10.7% from a year earlier while stores were about the same at +1.9%, so sales per store also rose 8.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +157.2%
Stores▲ +8.2%
Sales per store▲ +137.7%
Market size
Estimated sales (quarter)
₩3,838.4M
vs 2024Q4
+10.7%
Estimated transactions
153,758
Per-store economics
Estimated sales per store
₩72.4M
vs a year ago
+8.7%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,492.6M – ₩3,838.4M
20212022202320242025
₩1,492.6M₩3,838.4M
Stores46 – 55
20212022202320242025
4953
Sales per store₩30.5M – ₩75.4M
20212022202320242025
₩30.5M₩72.4M
Openings0 – 6
20212022202320242025
20
Closings0 – 6
20212022202320242025
11
Franchise share14% – 19%
20212022202320242025
16%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.7%, stores YoY +1.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
53
vs a year ago
+1.9%
Franchise share
17% (9/53)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (2%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩2,911.1M₩3,838.4M
Stores 2024 Q1 → 2025 Q4
4953
Sales per store 2024 Q1 → 2025 Q4
₩59.4M₩72.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–112%
  • 11–1425%
  • 14–1711%
  • 17–2142%
  • 21–2414%
Age
  • 10s2%
  • 20s32%
  • 30s17%
  • 40s15%
  • 50s23%
  • 60+10%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue14%
  • Wed16%
  • Thu14%
  • Fri14%
  • Sat15%
  • Sun14%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,838.4M+10.7%53+1.9%₩72.4M+8.7%0117%Growing
2025Q3₩3,519.9M+23.9%55+12.2%₩64M+10.4%6416%Growing
2025Q2₩3,458.2M+1.0%54+10.2%₩64M-8.3%4315%Possible crowding
2025Q1₩3,043.9M+4.6%53+8.2%₩57.4M-3.3%1215%Competition inflow
2024Q4₩3,465.9M-2.2%52+10.6%₩66.7M-11.6%6219%Possible crowding
2024Q3₩2,840.9M-8.5%49+6.5%₩58M-14.1%1118%Possible crowding
2024Q2₩3,422.8M+0.3%490.0%₩69.9M+0.3%2218%Mixed
2024Q1₩2,911.1M-0.4%49+2.1%₩59.4M-2.5%4118%Mixed
2023Q4₩3,543.7M+16.0%47-4.1%₩75.4M+20.9%3117%Mixed
2023Q3₩3,103.9M+33.0%46-2.1%₩67.5M+35.9%2515%Growing
2023Q2₩3,411.9M+35.4%49-2.0%₩69.6M+38.1%1014%Growing
2023Q1₩2,923.8M+62.7%48-2.0%₩60.9M+66.1%3415%Growing
2022Q4₩3,054.6M+39.3%49-3.9%₩62.3M+45.0%4314%Mixed
2022Q3₩2,334M+48.4%47-7.8%₩49.7M+61.1%2617%Mixed
2022Q2₩2,520.3M+39.6%50-2.0%₩50.4M+42.4%2118%Growing
2022Q1₩1,797.3M+20.4%490.0%₩36.7M+20.4%0218%Growing
2021Q4₩2,192.5M51₩43M0018%
2021Q3₩1,572.3M51₩30.8M2118%
2021Q2₩1,805M51₩35.4M4216%
2021Q1₩1,492.6M49₩30.5M2116%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.