NumLM BizSeoul commercial-area market 명동(명동거리) · 발달상권 · 중구 명동 · Area page →
일반의류 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩12,139.9M
- vs 2024Q4
- +34.8%
- Estimated transactions
- 149,788
Competition
- Stores
- 335
- vs a year ago
- -0.6%
- Franchise share
- 0% (1/335)
Per-store economics
- Estimated sales per store
- ₩36.2M
- vs a year ago
- +35.6%
- Per transaction
- ₩81K
Movement
- Openings (rate)
- 6 (2%)
- Closings (rate)
- 2 (1%)
- Net store change
- +4
Pattern (descriptive, not a score): Growing 매출↑ 점포당↑ 점포↑
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩12,139.9M | +34.8% | 335 | -0.6% | ₩36.2M | +35.6% | 6 | 2 | 0% | Growing |
| 2025Q3 | ₩9,162.5M | +25.7% | 331 | -1.8% | ₩27.7M | +27.9% | 3 | 4 | 0% | Growing |
| 2025Q2 | ₩12,320.3M | +6.4% | 332 | +0.9% | ₩37.1M | +5.5% | 5 | 7 | 0% | Growing |
| 2025Q1 | ₩8,570.2M | +3.7% | 334 | +2.8% | ₩25.7M | +0.9% | 7 | 10 | 0% | Mixed |
| 2024Q4 | ₩9,005.6M | +1.4% | 337 | +4.7% | ₩26.7M | -3.1% | 6 | 6 | 0% | Possible crowding |
| 2024Q3 | ₩7,292.1M | -0.1% | 337 | +6.0% | ₩21.6M | -5.8% | 10 | 2 | 0% | Possible crowding |
| 2024Q2 | ₩11,576.4M | +24.8% | 329 | +4.4% | ₩35.2M | +19.5% | 7 | 4 | 0% | Growing |
| 2024Q1 | ₩8,267.1M | +10.0% | 325 | +3.5% | ₩25.4M | +6.3% | 6 | 3 | 1% | Growing |
| 2023Q4 | ₩8,881.5M | -21.7% | 322 | +5.2% | ₩27.6M | -25.6% | 8 | 4 | 1% | Possible crowding |
| 2023Q3 | ₩7,301.2M | -0.4% | 318 | +4.3% | ₩23M | -4.5% | 9 | 6 | 1% | Possible crowding |
| 2023Q2 | ₩9,276M | +12.9% | 315 | +1.3% | ₩29.4M | +11.4% | 5 | 4 | 1% | Growing |
| 2023Q1 | ₩7,516.9M | +39.3% | 314 | +1.0% | ₩23.9M | +37.9% | 13 | 5 | 1% | Growing |
| 2022Q4 | ₩11,348.4M | +14.2% | 306 | -0.3% | ₩37.1M | +14.6% | 2 | 1 | 1% | Growing |
| 2022Q3 | ₩7,329.7M | +20.7% | 305 | -0.7% | ₩24M | +21.5% | 2 | 8 | 1% | Growing |
| 2022Q2 | ₩8,218.4M | +2.1% | 311 | -1.0% | ₩26.4M | +3.1% | 2 | 2 | 1% | Mixed |
| 2022Q1 | ₩5,397.9M | -3.8% | 311 | -1.9% | ₩17.4M | -1.9% | 9 | 5 | 1% | Mixed |
| 2021Q4 | ₩9,937.7M | — | 307 | — | ₩32.4M | — | 3 | 3 | 1% | — |
| 2021Q3 | ₩6,074M | — | 307 | — | ₩19.8M | — | 4 | 11 | 1% | — |
| 2021Q2 | ₩8,049.5M | — | 314 | — | ₩25.6M | — | 3 | 6 | 1% | — |
| 2021Q1 | ₩5,610.1M | — | 317 | — | ₩17.7M | — | 4 | 15 | 1% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.