SEOUL COMMERCIAL AREA

남영동 먹자골목 발달상권

용산구남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩15,786.4M▼ -7.0% YoY
Stores78▲ +11.4% YoY
Sales per store₩202.4M▼ -16.5% YoY

Reading this area Stores rose 11.4% from a year earlier while estimated sales stayed about the same (-7.0%), so sales per store fell 16.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +153.0%
Stores▲ +23.8%
Sales per store▲ +104.3%
Market size
Estimated sales (quarter)
₩15,786.4M
vs 2024Q4
-7.0%
Estimated transactions
254,958
Per-store economics
Estimated sales per store
₩202.4M
vs a year ago
-16.5%
Per transaction
₩62K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6,240.5M – ₩16,969.2M
20212022202320242025
₩6,240.5M₩15,786.4M
Stores63 – 78
20212022202320242025
6378
Sales per store₩99.1M – ₩242.4M
20212022202320242025
₩99.1M₩202.4M
Openings0 – 8
20212022202320242025
24
Closings0 – 5
20212022202320242025
14
Franchise share10% – 21%
20212022202320242025
11%15%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.0%, stores YoY +11.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
78
vs a year ago
+11.4%
Franchise share
15% (12/78)
Movement
Openings (rate)
4 (4%)
Closings (rate)
4 (4%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩12,190M₩15,786.4M
Stores 2024 Q1 → 2025 Q4
6778
Sales per store 2024 Q1 → 2025 Q4
₩181.9M₩202.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1416%
  • 14–177%
  • 17–2152%
  • 21–2420%
Age
  • 10s0%
  • 20s20%
  • 30s33%
  • 40s19%
  • 50s17%
  • 60+11%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon12%
  • Tue14%
  • Wed14%
  • Thu14%
  • Fri18%
  • Sat16%
  • Sun10%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩15,786.4M-7.0%78+11.4%₩202.4M-16.5%4415%Possible crowding
2025Q3₩14,574M-0.5%77+5.5%₩189.3M-5.6%5417%Possible crowding
2025Q2₩14,448.6M+7.0%75+11.9%₩192.6M-4.4%6519%Competition inflow
2025Q1₩14,539.4M+19.3%73+9.0%₩199.2M+9.5%4121%Growing
2024Q4₩16,969.2M+23.8%70+7.7%₩242.4M+14.9%1321%Growing
2024Q3₩14,641.5M+17.8%73+10.6%₩200.6M+6.5%8219%Growing
2024Q2₩13,497.4M+6.6%670.0%₩201.5M+6.6%6421%Growing
2024Q1₩12,190M-7.6%670.0%₩181.9M-7.6%2018%Mixed
2023Q4₩13,711M-2.4%65-4.4%₩210.9M+2.1%2318%Mixed
2023Q3₩12,424.3M+1.6%66+3.1%₩188.2M-1.5%0118%Mixed
2023Q2₩12,660.2M+6.2%67+6.3%₩189M-0.1%2218%Mixed
2023Q1₩13,190.1M+48.4%67+6.3%₩196.9M+39.6%1118%Growing
2022Q4₩14,053.2M+45.3%68+3.0%₩206.7M+41.0%5116%Growing
2022Q3₩12,230.3M+70.5%64-5.9%₩191.1M+81.2%3117%Mixed
2022Q2₩11,915.7M+49.8%63-3.1%₩189.1M+54.6%3216%Mixed
2022Q1₩8,885.3M+42.4%630.0%₩141M+42.4%1414%Growing
2021Q4₩9,674.6M66₩146.6M2214%
2021Q3₩7,173.4M68₩105.5M4110%
2021Q2₩7,953.2M65₩122.4M2011%
2021Q1₩6,240.5M63₩99.1M2111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.