SEOUL COMMERCIAL AREA

남영동 먹자골목 발달상권

용산구남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,164.2M▼ -6.0% YoY
Stores22±0.0% YoY
Sales per store₩325.6M▼ -6.0% YoY

Reading this area Against a year earlier, estimated sales -6.0%, stores 0.0% and sales per store -6.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +239.7%
Stores▲ +22.2%
Sales per store▲ +177.9%
Market size
Estimated sales (quarter)
₩7,164.2M
vs 2024Q4
-6.0%
Estimated transactions
129,213
Per-store economics
Estimated sales per store
₩325.6M
vs a year ago
-6.0%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,108.9M – ₩7,619.7M
20212022202320242025
₩2,108.9M₩7,164.2M
Stores17 – 22
20212022202320242025
1822
Sales per store₩108.2M – ₩346.4M
20212022202320242025
₩117.2M₩325.6M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
11
Franchise share10% – 20%
20212022202320242025
11%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
0.0%
Franchise share
14% (3/22)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩5,512.9M₩7,164.2M
Stores 2024 Q1 → 2025 Q4
2222
Sales per store 2024 Q1 → 2025 Q4
₩250.6M₩325.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0617%
  • 06–111%
  • 11–147%
  • 14–172%
  • 17–2125%
  • 21–2449%
Age
  • 10s1%
  • 20s25%
  • 30s33%
  • 40s16%
  • 50s20%
  • 60+6%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon10%
  • Tue13%
  • Wed15%
  • Thu13%
  • Fri18%
  • Sat20%
  • Sun10%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,164.2M-6.0%220.0%₩325.6M-6.0%0114%Mixed
2025Q3₩6,255.6M+9.9%22+10.0%₩284.3M-0.1%1018%Mixed
2025Q2₩6,932.7M+33.6%21-4.5%₩330.1M+40.0%1219%Mixed
2025Q1₩6,518.7M+18.2%220.0%₩296.3M+18.2%0018%Growing
2024Q4₩7,619.7M+31.4%220.0%₩346.4M+31.4%2018%Growing
2024Q3₩5,690.6M+8.0%20-9.1%₩284.5M+18.8%0220%Mixed
2024Q2₩5,188.6M+10.8%220.0%₩235.8M+10.8%0018%Growing
2024Q1₩5,512.9M+6.0%22+10.0%₩250.6M-3.7%0018%Competition inflow
2023Q4₩5,797.3M+5.8%22+15.8%₩263.5M-8.6%1118%Competition inflow
2023Q3₩5,270.1M+12.8%22+22.2%₩239.5M-7.7%1018%Competition inflow
2023Q2₩4,683.2M-7.2%22+29.4%₩212.9M-28.3%2014%Possible crowding
2023Q1₩5,203.2M+114.8%20+11.1%₩260.2M+93.3%2015%Growing
2022Q4₩5,479.8M+42.9%190.0%₩288.4M+42.9%1011%Growing
2022Q3₩4,673M+116.0%18-10.0%₩259.6M+140.0%1011%Mixed
2022Q2₩5,047.4M+77.2%17-10.5%₩296.9M+98.0%0112%Mixed
2022Q1₩2,422.4M+14.9%180.0%₩134.6M+14.9%1211%Growing
2021Q4₩3,834.8M19₩201.8M1211%
2021Q3₩2,163.1M20₩108.2M1010%
2021Q2₩2,848.8M19₩149.9M1011%
2021Q1₩2,108.9M18₩117.2M1111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.