SEOUL COMMERCIAL AREA

남영동 먹자골목 발달상권

용산구남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩587.4M▼ -18.1% YoY
Stores15▼ -6.3% YoY
Sales per store₩39.2M▼ -12.7% YoY

Reading this area Estimated sales fell 18.1% from a year earlier and stores fell 6.3%. Sales per store are down 12.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +227.7%
Stores▲ +200.0%
Sales per store▲ +9.2%
Market size
Estimated sales (quarter)
₩587.4M
vs 2024Q4
-18.1%
Estimated transactions
12,636
Per-store economics
Estimated sales per store
₩39.2M
vs a year ago
-12.7%
Per transaction
₩46K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩179.3M – ₩717.5M
20212022202320242025
₩179.3M₩587.4M
Stores5 – 17
20212022202320242025
515
Sales per store₩33.3M – ₩64.6M
20212022202320242025
₩35.9M₩39.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.1%, stores YoY -6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-6.3%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩489.9M₩587.4M
Stores 2024 Q1 → 2025 Q4
1315
Sales per store 2024 Q1 → 2025 Q4
₩37.7M₩39.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–115%
  • 11–1424%
  • 14–174%
  • 17–2114%
  • 21–2442%
Age
  • 10s0%
  • 20s19%
  • 30s39%
  • 40s20%
  • 50s15%
  • 60+6%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon11%
  • Tue16%
  • Wed16%
  • Thu16%
  • Fri15%
  • Sat16%
  • Sun10%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩587.4M-18.1%15-6.3%₩39.2M-12.7%000%Shrinking
2025Q3₩660.7M+3.6%15-6.3%₩44M+10.5%020%Mixed
2025Q2₩565.5M+0.8%17+13.3%₩33.3M-11.1%000%Possible crowding
2025Q1₩611.8M+24.9%17+30.8%₩36M-4.5%100%Competition inflow
2024Q4₩717.5M+21.2%16+23.1%₩44.8M-1.5%000%Mixed
2024Q3₩637.9M-3.7%16+14.3%₩39.9M-15.8%100%Possible crowding
2024Q2₩561.2M-11.8%15+15.4%₩37.4M-23.6%200%Possible crowding
2024Q1₩489.9M-27.5%130.0%₩37.7M-27.5%000%Mixed
2023Q4₩591.8M-15.0%13+8.3%₩45.5M-21.6%120%Possible crowding
2023Q3₩662.7M+5.6%14+40.0%₩47.3M-24.6%100%Competition inflow
2023Q2₩636.5M+9.4%13+44.4%₩49M-24.3%000%Competition inflow
2023Q1₩676M+92.3%13+62.5%₩52M+18.3%100%Growing
2022Q4₩696.6M+84.9%12+100.0%₩58M-7.5%200%Competition inflow
2022Q3₩627.5M+193.9%10+66.7%₩62.8M+76.4%100%Growing
2022Q2₩581.8M+145.3%9+80.0%₩64.6M+36.3%100%Growing
2022Q1₩351.5M+96.1%8+60.0%₩43.9M+22.5%200%Growing
2021Q4₩376.7M6₩62.8M000%
2021Q3₩213.5M6₩35.6M100%
2021Q2₩237.2M5₩47.4M110%
2021Q1₩179.3M5₩35.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.