SEOUL COMMERCIAL AREA

남영동 먹자골목 발달상권

용산구남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩30.2MYoY
Stores3▲ +50.0% YoY
Sales per store₩10.1MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q2 → 2025 Q4
Estimated sales▲ +47.6%
Stores▲ +50.0%
Sales per store▼ -1.6%
Market size
Estimated sales (quarter)
₩30.2M
vs 2024Q4
Estimated transactions
1,518
Per-store economics
Estimated sales per store
₩10.1M
vs a year ago
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩13.7M – ₩30.2M
20212022202320242025
₩30.2M
Stores1 – 3
20212022202320242025
13
Sales per store₩6.9M – ₩13.5M
20212022202320242025
₩10.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 100%
20212022202320242025
100%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
+50.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩18.7M₩30.2M
Stores 2024 Q1 → 2025 Q4
23
Sales per store 2024 Q1 → 2025 Q4
₩9.4M₩10.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1474%
  • 14–1711%
  • 17–2111%
  • 21–241%
Age
  • 10s1%
  • 20s12%
  • 30s22%
  • 40s18%
  • 50s40%
  • 60+6%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon7%
  • Tue10%
  • Wed29%
  • Thu13%
  • Fri8%
  • Sat9%
  • Sun24%
Gender
  • Male18%
  • Female82%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩30.2M3+50.0%₩10.1M000%
2025Q3₩24.9M3+50.0%₩8.3M100%
2025Q220.0%000%
2025Q120.0%000%
2024Q420.0%000%
2024Q320.0%000%
2024Q220.0%010%
2024Q1₩18.7M-30.4%20.0%₩9.4M-30.4%0050%Mixed
2023Q4₩20.2M-4.8%20.0%₩10.1M-4.8%0050%Mixed
2023Q3₩19.9M-11.9%20.0%₩10M-11.9%0050%Mixed
2023Q2₩22M-18.8%20.0%₩11M-18.8%0050%Mixed
2023Q1₩26.9M+96.3%20.0%₩13.5M+96.3%0050%Growing
2022Q4₩21.2M+17.6%20.0%₩10.6M+17.6%0050%Growing
2022Q3₩22.6M+49.5%20.0%₩11.3M+49.5%0050%Growing
2022Q2₩27.1M+32.2%20.0%₩13.5M+32.2%0050%Growing
2022Q1₩13.7M2+100.0%₩6.9M0050%
2021Q4₩18.1M2₩9M0050%
2021Q3₩15.1M2₩7.6M0050%
2021Q2₩20.5M2₩10.2M1050%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.