SEOUL COMMERCIAL AREA

남영동 먹자골목 발달상권

용산구남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

여관 2025 Q4 · Seoul data

Estimated sales (quarter)₩83.6M▼ -11.9% YoY
Stores6±0.0% YoY
Sales per store₩13.9M▼ -11.9% YoY

Reading this area Against a year earlier, estimated sales -11.9%, stores 0.0% and sales per store -11.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -18.6%
Stores▼ -40.0%
Sales per store▲ +35.6%
Market size
Estimated sales (quarter)
₩83.6M
vs 2024Q4
-11.9%
Estimated transactions
1,165
Per-store economics
Estimated sales per store
₩13.9M
vs a year ago
-11.9%
Per transaction
₩72K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩81.3M – ₩200.3M
20212022202320242025
₩102.7M₩83.6M
Stores6 – 10
20212022202320242025
106
Sales per store₩9M – ₩33.4M
20212022202320242025
₩10.3M₩13.9M
Openings0 – 0
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩114.1M₩83.6M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩19M₩13.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0616%
  • 06–112%
  • 11–144%
  • 14–179%
  • 17–2145%
  • 21–2424%
Age
  • 10s0%
  • 20s19%
  • 30s23%
  • 40s19%
  • 50s31%
  • 60+8%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon32%
  • Tue12%
  • Wed15%
  • Thu9%
  • Fri9%
  • Sat11%
  • Sun11%
Gender
  • Male79%
  • Female21%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩83.6M-11.9%60.0%₩13.9M-11.9%000%Mixed
2025Q3₩84.8M-27.9%60.0%₩14.1M-27.9%000%Mixed
2025Q2₩85.7M-32.0%60.0%₩14.3M-32.0%000%Mixed
2025Q1₩82.3M-27.9%60.0%₩13.7M-27.9%000%Mixed
2024Q4₩94.9M-3.1%60.0%₩15.8M-3.1%000%Mixed
2024Q3₩117.7M-41.3%60.0%₩19.6M-41.3%000%Mixed
2024Q2₩126M-27.1%60.0%₩21M-27.1%000%Mixed
2024Q1₩114.1M-12.7%60.0%₩19M-12.7%000%Mixed
2023Q4₩98M-38.5%60.0%₩16.3M-38.5%000%Mixed
2023Q3₩200.3M+34.4%60.0%₩33.4M+34.4%000%Growing
2023Q2₩172.9M+43.2%6-14.3%₩28.8M+67.0%000%Mixed
2023Q1₩130.8M+13.9%6-14.3%₩21.8M+32.9%000%Mixed
2022Q4₩159.2M+3.7%6-33.3%₩26.5M+55.5%000%Mixed
2022Q3₩149M+83.3%6-33.3%₩24.8M+174.9%010%Mixed
2022Q2₩120.8M+19.8%7-22.2%₩17.3M+54.0%000%Mixed
2022Q1₩114.8M+11.8%7-30.0%₩16.4M+59.7%020%Mixed
2021Q4₩153.6M9₩17.1M000%
2021Q3₩81.3M9₩9M000%
2021Q2₩100.8M9₩11.2M010%
2021Q1₩102.7M10₩10.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.