SEOUL COMMERCIAL AREA

남영동 먹자골목 발달상권

용산구남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩381.3M▼ -9.2% YoY
Stores3±0.0% YoY
Sales per store₩127.1M▼ -9.2% YoY

Reading this area Against a year earlier, estimated sales -9.2%, stores 0.0% and sales per store -9.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +8.4%
Stores±0.0%
Sales per store▲ +8.4%
Market size
Estimated sales (quarter)
₩381.3M
vs 2024Q4
-9.2%
Estimated transactions
34,237
Per-store economics
Estimated sales per store
₩127.1M
vs a year ago
-9.2%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩351.9M – ₩575.1M
20212022202320242025
₩351.9M₩381.3M
Stores3 – 3
20212022202320242025
33
Sales per store₩117.3M – ₩191.7M
20212022202320242025
₩117.3M₩127.1M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩393.4M₩381.3M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩131.1M₩127.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1430%
  • 14–1734%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s9%
  • 30s15%
  • 40s17%
  • 50s22%
  • 60+36%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon21%
  • Tue20%
  • Wed19%
  • Thu16%
  • Fri14%
  • Sat10%
  • Sun0%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩381.3M-9.2%30.0%₩127.1M-9.2%000%Mixed
2025Q3₩402.6M+2.1%30.0%₩134.2M+2.1%000%Mixed
2025Q2₩381.4M+0.1%30.0%₩127.1M+0.1%000%Mixed
2025Q1₩376.7M-4.3%30.0%₩125.6M-4.3%000%Mixed
2024Q4₩420.1M+9.4%30.0%₩140M+9.4%000%Growing
2024Q3₩394.3M-2.6%30.0%₩131.4M-2.6%000%Mixed
2024Q2₩380.9M-3.9%30.0%₩127M-3.9%000%Mixed
2024Q1₩393.4M+3.2%30.0%₩131.1M+3.2%000%Growing
2023Q4₩383.9M-8.7%30.0%₩128M-8.7%000%Mixed
2023Q3₩404.7M-2.5%30.0%₩134.9M-2.5%000%Mixed
2023Q2₩396.2M-7.8%30.0%₩132.1M-7.8%000%Mixed
2023Q1₩381.1M-33.7%30.0%₩127M-33.7%000%Mixed
2022Q4₩420.7M+10.3%30.0%₩140.2M+10.3%000%Growing
2022Q3₩415M+2.2%30.0%₩138.3M+2.2%000%Mixed
2022Q2₩429.7M+10.0%30.0%₩143.2M+10.0%000%Growing
2022Q1₩575.1M+63.5%30.0%₩191.7M+63.5%000%Growing
2021Q4₩381.4M3₩127.1M000%
2021Q3₩406.1M3₩135.4M000%
2021Q2₩390.6M3₩130.2M000%
2021Q1₩351.9M3₩117.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.