SEOUL COMMERCIAL AREA

남영동 먹자골목 발달상권

용산구남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩544.3M▼ -5.2% YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +50.1%
Stores
Sales per store
Market size
Estimated sales (quarter)
₩544.3M
vs 2024Q4
-5.2%
Estimated transactions
81,596
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩362.6M – ₩668.3M
20212022202320242025
₩362.6M₩544.3M
Stores0 – 0
20212022202320242025
00
Sales per store
20212022202320242025
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share
20212022202320242025

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.2%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (4/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩492.2M₩544.3M
Stores 2024 Q1 → 2025 Q4
00
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–1115%
  • 11–1411%
  • 14–1712%
  • 17–2130%
  • 21–2421%
Age
  • 10s1%
  • 20s21%
  • 30s35%
  • 40s20%
  • 50s18%
  • 60+5%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon12%
  • Tue14%
  • Wed15%
  • Thu14%
  • Fri16%
  • Sat16%
  • Sun12%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩544.3M-5.2%000
2025Q3₩598.3M-0.8%000
2025Q2₩582.1M+8.8%000
2025Q1₩534.2M+8.5%000
2024Q4₩574M-0.3%000
2024Q3₩603M+4.4%000
2024Q2₩534.8M-8.3%000
2024Q1₩492.2M-9.2%000
2023Q4₩575.7M-9.7%000
2023Q3₩577.6M-13.6%000
2023Q2₩583.2M+12.2%000
2023Q1₩541.9M+36.5%000
2022Q4₩637.3M+41.3%000
2022Q3₩668.3M+71.7%000
2022Q2₩519.7M+32.4%000
2022Q1₩396.9M+9.5%000
2021Q4₩451.1M000
2021Q3₩389.2M000
2021Q2₩392.4M000
2021Q1₩362.6M001
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.